Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

5 Signs It’s Time For A Rebrand

Today’s we’re talking about the golden question: how do I know if I need a rebrand? 
The quick answer: when it just doesn’t feel, sound, look like you anymore. The full answer…obviously more nuanced.
For the full show notes, visit https://www.ashleesang.com/episode87
 
RESOURCES MENTIONED:
Listen to my interview with Kimberly in Episode 73—Knowing Your Numbers: https://www.ashleesang.com/episode73
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
Listen to Episode 82—Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82
Listen to Episode 28—Reframing A Brand Identity Crisis: https://www.ashleesang.com/episode28
Listen to Episode 68—Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68
Watch The Balanced Black Girl “271. How to Rebrand Your Life in 2025”: https://youtu.be/8rD-nFAPQNs?si=3Yh8bpFyLi7rwWX0
Learn more about your “style language”: https://www.youtube.com/watch?v=M9HLCHiWkx0
Listen to Episode 59 for exercises around Living Out Your Brand Values: https://www.ashleesang.com/episode59
Listen to Episode 85—Sharing Small Progress In Public (And Giving Others Permission To Do The Same): https://www.ashleesang.com/episode85
Check out Kimberly’s accounting firm: www.taracpafirm.com
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Publishing Your Book and Staying True To Yourself Along The Way with Marti Statler

I’m so excited to chat with Marti Statler, the Founder of Rebel Queen and a self-proclaimed Publisher, Podcaster, Speaker, Author. This was an energy-filled conversation about sharing your thoughts, building your brand, publishing your book, and staying true to yourself along the way.
For the full show notes, visit https://www.ashleesang.com/episode86
 
RESOURCES MENTIONED:
Listen to my interview with Rosa Sarmento: http://www.ashleesang.com/episode64
Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Listen to The Rebel Maker podcast (including our episode together): https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang
Grab the Rebel Queen Prep Guide to Kickstart Your Damn Book: https://bit.ly/RQWritingGuide
Connect with Marti on LinkedIn: https://www.linkedin.com/in/martistatler
Follow Marti on Instagram: https://www.instagram.com/martistatler
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Sharing Small Progress In Public (And Giving Others Permission To Do The Same)

Let’s talk about the power of small progress—not because you should play small, but because you’re probably doing more and making bigger progress than you think. Progress builds to momentum, even when it doesn’t feel linear. But no matter the path, the goal is always to take confident, meaningful action. 
BONUS: Be sure to join my free About You Audit on April 3 (linked below)—your chance to get real-time feedback on your intros and About Pages so you can show up with more confidence.
For the full show notes, visit https://www.ashleesang.com/episode85
 
RESOURCES MENTIONED:
Listen to Episode 78 — Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
Read The Perfectionist’s Guide To Losing Control: https://www.goodreads.com/book/show/60880794-the-perfectionist-s-guide-to-losing-control
Listen to Episode 66 — Marketing Yourself As A Marketer with Cyndi Zaweski: https://www.ashleesang.com/episode66
Listen to Episode 77 — Reflecting On A “Successful Launch”: https://www.ashleesang.com/episode77
Sign up for a free About You Audit: https://ashleesang.com/aboutyou
Connect with Melissa: https://www.melissamitt.com
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

From Stodgy Networking To Collaborative Community-Building with Sara Alepin

I’m so excited to chat with Sara Alepin, CEO and Founder of District Bliss. Her energy is absolutely contagious and she is constantly finding ways to spread positivity and generosity. She’s also super business savvy after 20 years of entrepreneurship, and really self-aware. This combo makes our conversation about messaging, branding, and collaboration both tactical and insightful.
For the full show notes, visit https://www.ashleesang.com/episode84
 
RESOURCES MENTIONED:
Check out District Bliss: districtbliss.com
Attend the Collaborations that Monetize Summit*: https://ashleesang--districtbliss.thrivecart.com/district-bliss-membership
Sign up for Sara’s Effective Networking Workshop: https://districtbliss.myflodesk.com/networking-freebie
Listen to The Wedding Dish Podcast: https://www.theweddingdishpodcast.com
Check out Photos From The Harty: https://www.photosfromtheharty.com
Follow District Bliss on Instagram: instagram.com/districtblissevents
Follow District Bliss on LinkedIn: https://www.linkedin.com/company/district-bliss-events
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Letting Go Of The “Sheer Determination” Mindset — How and What I Outsource

Let’s unpack how and what I outsource with the goal of taking and encouraging confident, meaningful action that compounds over time and in alignment with my (and your) values.
Because I’ve always been a go-getter. A self-starter. A perfectionist. You likely are too. That’s a big reason why we’re able to get a successful business off the ground. And doing all the things means that I understand everything my business needs. But the more momentum I got (and the more kids I birthed, then needed to care for), the less time I had. And the less motivation I felt to just grit my teeth and keep going. Over the years, I’d learned (and continued to re-learn) to let go of the “sheer determination” mindset and replace it with intentional and strategic outsourcing.
For the full show notes, visit https://www.ashleesang.com/episode83
 
RESOURCES MENTIONED:
Check out my Quick Win Consulting Calls: https://www.ashleesang.com/quickwin
Check out my Messages That Matter Intensive for your values-aligned brand messaging strategy: https://www.ashleesang.com/vip
Listen to my episode about my Guidance Groups experience: https://www.ashleesang.com/episode72
Check out Peer Pods (a peer feedback group for multi-passionate overthinkers): https://www.ashleesang.com/peerpods
Listen to my interview with Andria: https://www.ashleesang.com/episode34
Listen to my interview with Lexi: https://www.ashleesang.com/episode5
Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22
Download my new guided workbook, the About Page Architect: https://www.ashleesang.com/architect
Listen to my episode on getting outside perspective: https://www.ashleesang.com/episode46
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition

I’m giving you a peek behind the scenes at my most popular offer since I started them in 2021—Quick Win Consulting Calls—by unpacking a recent co-creation session I had with a mutli-passionate deep thinker who was really struggling to capture the essence of his work in a succinct elevator pitch that actually sounded like him. And connected with his perfect-fit people. And rolled off the tongue in an organic way.
I unpack some of his concerns and hangups, as well as the advice I gave, so that hopefully you can apply these insights to take your own confident, meaningful action.
For the full show notes, visit https://www.ashleesang.com/episode82
 
RESOURCES MENTIONED:
Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
Listen to Episode 80—Human-First Sales: Connecting with Clients Through Values: https://www.ashleesang.com/episode80
Let’s co-create via a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Maybe Do Sweat The Small Stuff — Little Details That Make A Big Difference

You know that adage (and book and whole philosophy), “Don’t sweat the small stuff?” I get it, but I’m here to say sometimes it’s the small stuff that actually matters the most.
Maybe don’t sweat the small stuff, but do think about it. Without overthinking it.
Make every word you say, connection you meet, character you post count. Because every little thoughtful detail adds up to a complete brand experience.
For the full show notes, visit https://www.ashleesang.com/episode81
 
RESOURCES MENTIONED:
Check out my month-by-month thought partnership retainer, Messaging Momentum: https://www.ashleesang.com/month
Let’s chat about what’s working and what’s missing as you connect with the real humans with a free Alignment Call: https://www.ashleesang.com/align
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Human-First Sales: Connecting with Clients Through Values

"Sales” feels icky or scary or just plain hard for so many of us. (Especially us introverts, multi-passionates, and deep thinkers.) But by leaning into our values, we’re able to connect with the real people who need and want exactly what we have to offer, all while making our business sustainable and impactful. Together, we’ll unpack some unconventional and flexible ways to think of “sales."
These ideas are all about aligning your values with your audience. Because when it comes down to it, you’re not serving anyone (including yourself) if you're not "making the sale."
For the full show notes, visit https://www.ashleesang.com/episode80
 
RESOURCES MENTIONED:
Check out Freelancers Hub: https://freelancersunion.org/hub
Listen to Episode 39—Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
Listen to Episode 43—Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43
Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65
Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
Listen to Episode 7—Your Brand Values Determine How You Make and Spend Cash: https://www.ashleesang.com/episode7
Listen to Episode 78—Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59
Apply to my scholarship fund to become a pro bono client: https://www.ashleesang.com/scholarship
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Permission To Plan Differently (A Year End Review and Then Some)

It’s the top of another year and we’re “supposed” to review, reflect, plan. But let’s unpack that idea a bit because showing up and sitting down in front of a computer and magically producing a thriving business or year-long plan doesn’t work for most of us. 
For the full show notes, visit https://www.ashleesang.com/episode79
 
RESOURCES MENTIONED:
Listen to Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5
Watch Lexi’s video about abstract goals: https://www.tiktok.com/@leximmerritt/video/7219365411693907243
Listen to Episode 78—Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
Join Peer Pods: https://www.ashleesang.com/peerpods
Read Year 5’s reflection: https://ashleesang.com/success-to-me-looks-like
Read Year 4’s reflection: https://ashleesang.com/year-in-review-4-areas-i-invested-in-after-4-years-as-a-conscious-and-caring-business-owner
Read Year 3’s reflection: https://ashleesang.com/year-3-reflection-as-a-purpose-driven-business-owner
Read Year 2’s reflection: https://ashleesang.com/year-2-as-an-entrepreneur-purpose-driven-business-edition
Read Year 1’s reflection: https://ashleesang.com/one-year-as-an-entrepreneur
Listen to the Values-Aligned Money Playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv?go
Listen to Episode 77—Reflecting On A “Successful Launch”: https://www.ashleesang.com/episode77
Listen to Episode 58—Betting On Yourself with Jordan Gill: https://www.ashleesang.com/episode58
Listen to Episode 54—Staying Rooted in Your Creative Vision with Angela Ellison: https://www.ashleesang.com/episode54
Download the Gentle Client Boundaries Customizable Email Template Collection: https://www.ashleesang.com/emails
Read about my Project Push content creation frenzy: https://ashleesang.com/im-calling-it-project-push
Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55
Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
Make a copy of my Monthly Review Notion Template: https://ashleesang.com/monthlyreview
Listen to my most popular episodes: https://open.spotify.com/playlist/6i5EPcsZwesqC8vHZf9SLs?go
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley

I’m so excited to chat with a panel of pricing and money experts—Frenchie Ferenczi, Melissa Mittelstaedt, and Bri Seeley—who bring a wide array of experiences and perspectives, but also lots of shared opinions and values. 
Because if you’re anything like me, pricing is one of the HARDEST things about creating an offer and running a business. We sort of want someone to just tell us what to do, but we also want to feel perfectly aligned with the price we choose. While there’s no magic solution or calculator, these women’s insights will give you guidance and solidarity as your prices continue to evolve.
For the full show notes, visit https://www.ashleesang.com/episode78
 
RESOURCES MENTIONED:
Learn more about Frenchie Ferenczi Strategies: https://www.frenchieferenczi.com
Connect with Frenchie on LinkedIn: https://www.linkedin.com/in/frenchieferenczi
Follow Frenchie on Instagram: https://www.instagram.com/frenchie.ferenczi
Download Frenchie’s “Stay Close to the Money Guide”: https://join.frenchieferenczi.com/money
Learn more about Melissa: https://www.melissamitt.com
Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissa-mittelstaedt
Follow Melissa on Instagram: https://www.instagram.com/_melissamitt
Learn more about Bri’s coaching: https://briseeley.com/
Connect with Bri on LinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley
Follow Bri on Instagram: http://instagram.com/briseeley
Download her DEFY Reality Guide: https://briseeley.com/free-resources/ 
Read my blog post about “being high achieving”: https://ashleesang.com/high-achieving-can-look-like-many-things
Check out Pretty Decent’s The Study: https://www.prettydecent.org/join
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang