Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Being Perfect & Leaving Space For Better with Angelica Evilsizor

I’m so excited to chat with Angelica Evilsizor. If ever there was a case for taking the time to increase your self-awareness, this episode is it. Angelica shares vulnerable stories, useful prompts, and a beautiful way of viewing life and business. And she gives herself and everyone in her orbit permission to be perfect here and now, while leaving space for “better”.
For the full show notes, visit https://www.ashleesang.com/episode101
 
RESOURCES MENTIONED:
Check out Perfectly Better: www.perfectlybetter.co
Listen to my live About You Audit with Angelica: https://www.ashleesang.com/episode95
Grab her Menstrual Tracker: https://perfectlybetter.co/collections/all
Follow Angelica on Instagram: https://www.instagram.com/perfectly_better
Connect with Angelica’s VA & Coaching Business: https://www.instagram.com/techy.girl.magic
Listen to my interview with Yellow Co Founder Joanna: https://www.ashleesang.com/episode29
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Prompts To Take Values-Aligned Action (For Overthinkers & Verbal Processors)

In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action. 
Because caring, thinking, and feeling deeply is only detrimental when it prevents us from taking action. When we conflate the thinking and the researching and the planning with the actual doing.
The best idea that’s never tested or shared doesn’t make an impact. It doesn’t change anyone’s life, including your own. And it doesn’t create a lasting legacy. 
So, let’s do something about that overthinking loop, together. Go on a walk, pull out your voice memos, open a journal, or grab a group you trust to reflect, then act in alignment with your values.
For the full show notes, visit https://www.ashleesang.com/episode100
 
RESOURCES MENTIONED:
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 99—Reclaiming Perfectionism (Not Recovering From It): https://www.ashleesang.com/episode99
Join our Conscious Marketing Circle: https://www.ashleesang.com/circle
Check out Conscious Marketing, Curated: https://www.ashleesang.com/curated
Read Sahil Bloom’s Curiosity Chronicle: https://www.sahilbloom.com/newsletter
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Reclaiming Perfectionism (Not Recovering From It)

We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap between reality and the ideal. 
I unpack a potentially life-changing book about perfectionism, synthesizing big-picture themes and, of course, drawing parallels to values-aligned business and decision-making.
For the full show notes, visit https://www.ashleesang.com/episode99
 
RESOURCES MENTIONED:
Read The Perfectionist’s Guide To Losing Control: https://www.katherinemorganschafler.com/thebook
Listen to my interview with Cate: https://www.ashleesang.com/episode51
Read all my favorite quotes and passages from the book: www.ashleesang.com/episode99
Check out Katherine’s other work: https://www.katherinemorganschafler.com
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Audience-Centric Design That Goes Beyond A Basic Logo with Calvina Nguyen

I’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional design agency process along the way.
For the full show notes, visit https://www.ashleesang.com/episode98
 
RESOURCES MENTIONED:
Check out Your Brand Spark: https://yourbrandspark.com
Listen to my interview with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29
Book a call with Calvina: https://yourbrandspark.com/connect
Connect with Calvina on LinkedIn: https://www.linkedin.com/in/calvinanguyen
Follow Calvina on Instagram: https://www.instagram.com/yourbrandspark
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Flexible Consistency to Evolve Your Brand Without Losing Your Voice

Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience alignment can guide your decision-making and keep you consistent, no matter the context. 
For the full show notes, visit https://www.ashleesang.com/episode97
 
RESOURCES MENTIONED:
Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59
Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65
Download the Live Out Your Brand Values Guided Workbook: https://www.ashleesang.com/valuesworkbook
Original email from Seth Godin: https://p.feedblitz.com/r3.asp?l=200664803&f=1081591&c=11726078&u=75761537
Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Download the Consistency Checklist: https://www.ashleesang.com/consistency
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Rewriting the Rules with Heather Vickery

I’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being science-and-certification-backed, but intuition-driven. This shines through in both the vulnerable stories she shares and in her coaching practice. She leads by example by fully embracing herself and her capacity for bravery and joy, which gives her community (and now you!) permission to do the same.
For the full show notes, visit https://www.ashleesang.com/episode96
 
RESOURCES MENTIONED:
Check out Vickery & Co: https://www.vickeryandco.com
Listen to Episode 29—Embracing The New & Unknown with Joanna Waterfall: https://www.ashleesang.com/episode29
Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
Email Heather heather@vickeryandco.com
Connect with Heather on LinkedIn: https://www.linkedin.com/in/heather-vickery
Join us in Costa Rica in January 2026 (and use code PURPOSE for $100 off): https://vickeryandco.com/costa-rica
Sign up for a free About You Audit on August 25: https://lu.ma/user/ashleesang
Join the Spark Collective: https://vickeryandco.com/spark
Read Heather’s Substack: https://braveheathervickery.substack.com
Listen to my interview with our mutual friend Cate: https://www.ashleesang.com/episode51
Listen to this Jereshia Said podcast episode about trauma vs traumatization: https://podcasts.apple.com/us/podcast/jereshia-said/id1438629390?i=1000708290949
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

First Impressions “About You Audit” Feedback with Angelica Evilsizor

In this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to do because it’s how most people experience your profile, website, and brand. The tweaks I suggest and ideas I leave for you to consider can go a long way in connecting with the perfect-fit people you want to be in relationship with. 
I do live audits like this quarterly-ish via public About You Audits and anytime via Private About You Audits. Both are linked below!
And bonus: come back for episode 101 when I do a full interview with Angelica!
For the full show notes, visit https://www.ashleesang.com/episode95
 
RESOURCES MENTIONED:
Listen to my Guidance Group experience in 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
Follow Angelica on Instagram: https://www.instagram.com/perfectly_better
Sign up for the free About You Audit on August 25: https://lu.ma/user/ashleesang
Grab a private About You Audit: https://www.ashleesang.com/audit
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Balancing Jargon & Voice To Be Anything But Generic

Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right? 
The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts.
So when it comes to your brand messaging strategy, think about all the ways you can jump off the page.
For the full show notes, visit https://www.ashleesang.com/episode94
 
RESOURCES MENTIONED:
Read Ann Handley’s thoughts on jargon: https://annhandley.optin.com/newsletter/totalannarchy/MTU0MDA3MDI=/ta-119-is-jargon-always-bad.htm
Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
Book a Private About You Audit: https://www.ashleesang.com/audit
Learn about the 6 elements I use when crafting an impactful brand messaging strategy: https://www.ashleesang.com/episode68
Listen to Marti’s podcast: https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang/ https://podcasts.apple.com/us/podcast/introducing-the-rebel-maker/id1708430860?i=1000628716933
Listen to my interview with Marti—Publishing Your Book and Staying True To Yourself Along The Way: https://www.ashleesang.com/episode86
Listen to my episode on elevator pitches—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Blending Simplicity, Style, and Systems with Jia Zheng

I’m so excited to chat with Jia Zheng of Simply Jia. She’s a self-proclaimed “Swiss army knife that brings your creative visions to life” and we unpack how that title spans across both the personal style and operations consulting branches of her business.
While she promotes more of her personal styling online, and more of her operations coaching in-person, we both love that she chooses NOT to choose—at least not for now. She can be her multi-faceted self and bring all parts of her to the conversation while reading the room to know which parts to reveal first and in what ways. 
And my brain is constantly drawing parallels and connecting dots, so it was really fun to have this conversation because we do very different work, but in similar ways—with values-alignment, empathy, etc.
For the full show notes, visit https://www.ashleesang.com/episode93
 
RESOURCES MENTIONED:
Check out Jia’s operations business at Simply Jia: https://simplyjia.com
Check out Jia’s styling business at Simply Jia Style: https://simplyjiastyle.com
Listen to Episode 51—Expressing All That You Are with Cate Scott Campbell: https://www.ashleesang.com/episode51
Listen to Episode 84—From Stodgy Networking To Collaborative Community-Building with Sara Alepin: https://www.ashleesang.com/episode84
Grab Jia’s mini training How to Dress On-Brand for Your Event: https://start.simplyjia.com/onbrand (free using the code PURPOSEPROGRESS)
Listen to Episode 87—5 Signs It’s Time For A Rebrand: https://www.ashleesang.com/episode87
Watch the Iris Apfel documentary: https://www.imdb.com/title/tt4157220
Email Jia: jia@simplyjia.com
Follow Jia’s personal style account on Instagram: https://www.instagram.com/simplyjiastyle
Follow Jia’s business operations account on Instagram: https://www.instagram.com/itsjiazheng
Sign up for Jia’s The Friday Fit Newsletter: https://simplyjia.kit.com/style 
Connect with Jia on LinkedIn: https://www.linkedin.com/in/simplyjia
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Reckoning With My Why (+ 14 Prompts To Connect You With Yours)

We’re getting a little existential here. I’m unpacking the relationship (and struggle) I’ve been having with “my why,” including some insecurities and opportunities in my business. I’m unpacking the work I do now and the ways my business could evolve in the future based on what might feel GOOD. 
I also give 14 prompts for you to reflect on throughout the episode (recapped at the end!), along with context from my own experiences and thoughts recently. All so that you feel a little less alone as you navigate these same questions.
For the full show notes, visit https://www.ashleesang.com/episode92
 
RESOURCES MENTIONED:
Listen to my values audit episode (Episode 28—Reframing A Brand Identity Crisis): https://www.ashleesang.com/episode28
Try the 3-word exercise from Episode 87—5 Signs It’s Time For A Rebrand: https://www.ashleesang.com/episode87
Listen to the Values-Aligned Money playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv?go=1&sp_cid=47e01ccc409ba20421e22b6f2253a8e1&utm_source=embed_player_p&utm_medium=desktop&nd=1&dlsi=baf557ff83664fac
Listen to the Amy Porterfield podcast episode about knowing your “enough” number: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545?i=1000706477674
Check out Messaging Momentum (month-by-month feedback from me): https://www.ashleesang.com/month
Read James Clear’s newsletter: https://jamesclear.com/3-2-1/march-27-2025
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang