Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Dec 2, 2025
Dec 2, 2025
27 min
Today we’re talking about my offer ecosystem—how it’s designed to feed into itself, how it’s evolved over the past nearly 7 years, and who it’s for.
And we’re talking about this for 2 main reasons: as always, so that you can put some fresh perspective and inspiration as you reimagine your own offer suite. And so that you know how it might look and feel to work with me on your values-aligned messaging, marketing, and decision-making.
PS: This is the last episode, either forever or for an indeterminate amount of time. Thanks for listening. Stay connected. And wishing you all the best of luck and tons of confident, meaningful action, now and in the months and years to come.
For the full show notes, visit https://www.ashleesang.com/episode104
RESOURCES MENTIONED:
Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55
Listen to Episode 92—Reckoning With My Why (+ 14 Prompts To Connect You With Yours): https://www.ashleesang.com/episode92
Book a Private About You Audit: https://www.ashleesang.com/audit
Check out the next public About You Audit: https://ashleesang.com/aboutyou
Listen to Episode 95—First Impressions “About You Audit” Feedback with Angelica Evilsizor: https://www.ashleesang.com/episode95
Book a Quick Win Consulting Call: http://www.ashleesang.com/quickwin
Book a month of Messaging Momentum: https://www.ashleesang.com/month
Learn more about the Messages That Matter Intensive: https://www.ashleesang.com/vip
Listen to Episode 58—Betting On Yourself with Jordan Gill: https://www.ashleesang.com/episode58
Join Conscious Marketing, Curated: https://www.ashleesang.com/curated
Download these conscious marketing templates: https://www.ashleesang.com/resources
Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
Try your own Empathy Map: https://medium.com/@davegray/updated-empathy-map-canvas-46df22df3c8a
Listen to my Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5
Chat with me in a 15/15 Advise & Ask session: https://www.ashleesang.com/1515
Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah (The Eco Helper): https://www.ashleesang.com/episode22
Check out all my current services: https://www.ashleesang.com/services
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Nov 18, 2025
Nov 18, 2025
50 min
I’m so excited to chat with Emily Dean, Messaging Strategist & Founder of Bolt & Bloom. She’s on a mission to get more women founders to the $1 million mark—without burning out. And she’s doing it by combining her corporate marketing chops with a deep belief that women should put themselves first. We talk about messaging being your brand’s soul and DNA personified, wellbeing as a core KPI, and the power of brevity. It’s a conversation that mixes work with woo in all the best, most actionable ways.
For the full show notes, visit https://www.ashleesang.com/episode103
RESOURCES MENTIONED:
Check out Bolt & Bloom: https://www.boltandbloom.com
Join Ladies Who Strategize: https://lws.community
Listen to Episode 17—Challenging The Status Quo with Arden Evenson: https://www.ashleesang.com/episode17
Check out Emily’s Brand Edge Map: https://boltandbloom.thrivecart.com/brand-edge-map/
Read my thoughts around “why” and “to what end” exercises: https://ashleesang.com/making-your-mission-tangible-when-the-big-picture-feels-too-bigmaking-your-mission-tangible-when-the-big-picture-feels-too-bigmaking-your-mission-tangible-2
Check out Megan Hale’s money programs: https://meganhale.co/programs
Read Company of One: https://www.goodreads.com/book/show/37570605-company-of-one
Connect with Emily on LinkedIn: https://www.linkedin.com/in/emilyjdean
Follow Emily on Instagram: https://www.instagram.com/mledean
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Send me a voice memo: https://www.speakpipe.com/AshleeSang
Email me: mailto:hello@ashleesang.com
Nov 4, 2025
Nov 4, 2025
20 min
It can be really tricky finding the balance between the private and public parts of yourself in an online business or any sort of personal brand. The good news is, there’s a way (or a million different ways) to show your personal side WITHOUT sacrificing your privacy.
And that personal touch, that human element is SO essential when it comes to empathetic, conscious, human-first marketing and business.
For the full show notes, visit https://www.ashleesang.com/episode102
RESOURCES MENTIONED:
Sign up for Conscious Marketing, Curated: https://www.ashleesang.com/curated
Listen to Episode 56—Daring To Do Things Differently with Mai-Kee Tsang: https://www.ashleesang.com/episode56
Listen to the Values-Aligned Money playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Oct 21, 2025
Oct 21, 2025
1 hr 5 min
I’m so excited to chat with Angelica Evilsizor. If ever there was a case for taking the time to increase your self-awareness, this episode is it. Angelica shares vulnerable stories, useful prompts, and a beautiful way of viewing life and business. And she gives herself and everyone in her orbit permission to be perfect here and now, while leaving space for “better”.
For the full show notes, visit https://www.ashleesang.com/episode101
RESOURCES MENTIONED:
Check out Perfectly Better: www.perfectlybetter.co
Listen to my live About You Audit with Angelica: https://www.ashleesang.com/episode95
Grab her Menstrual Tracker: https://perfectlybetter.co/collections/all
Follow Angelica on Instagram: https://www.instagram.com/perfectly_better
Connect with Angelica’s VA & Coaching Business: https://www.instagram.com/techy.girl.magic
Listen to my interview with Yellow Co Founder Joanna: https://www.ashleesang.com/episode29
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Send me a voice memo: https://www.speakpipe.com/AshleeSang
Email me: mailto:hello@ashleesang.com
Oct 7, 2025
Oct 7, 2025
16 min
In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action.
Because caring, thinking, and feeling deeply is only detrimental when it prevents us from taking action. When we conflate the thinking and the researching and the planning with the actual doing.
The best idea that’s never tested or shared doesn’t make an impact. It doesn’t change anyone’s life, including your own. And it doesn’t create a lasting legacy.
So, let’s do something about that overthinking loop, together. Go on a walk, pull out your voice memos, open a journal, or grab a group you trust to reflect, then act in alignment with your values.
For the full show notes, visit https://www.ashleesang.com/episode100
RESOURCES MENTIONED:
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 99—Reclaiming Perfectionism (Not Recovering From It): https://www.ashleesang.com/episode99
Join our Conscious Marketing Circle: https://www.ashleesang.com/circle
Check out Conscious Marketing, Curated: https://www.ashleesang.com/curated
Read Sahil Bloom’s Curiosity Chronicle: https://www.sahilbloom.com/newsletter
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Sep 30, 2025
Sep 30, 2025
25 min
We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap between reality and the ideal.
I unpack a potentially life-changing book about perfectionism, synthesizing big-picture themes and, of course, drawing parallels to values-aligned business and decision-making.
For the full show notes, visit https://www.ashleesang.com/episode99
RESOURCES MENTIONED:
Read The Perfectionist’s Guide To Losing Control: https://www.katherinemorganschafler.com/thebook
Listen to my interview with Cate: https://www.ashleesang.com/episode51
Read all my favorite quotes and passages from the book: www.ashleesang.com/episode99
Check out Katherine’s other work: https://www.katherinemorganschafler.com
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Sep 16, 2025
Sep 16, 2025
59 min
I’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional design agency process along the way.
For the full show notes, visit https://www.ashleesang.com/episode98
RESOURCES MENTIONED:
Check out Your Brand Spark: https://yourbrandspark.com
Listen to my interview with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29
Book a call with Calvina: https://yourbrandspark.com/connect
Connect with Calvina on LinkedIn: https://www.linkedin.com/in/calvinanguyen
Follow Calvina on Instagram: https://www.instagram.com/yourbrandspark
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Send me a voice memo: https://www.speakpipe.com/AshleeSang
Email me: mailto:hello@ashleesang.com
Sep 2, 2025
Sep 2, 2025
16 min
Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience alignment can guide your decision-making and keep you consistent, no matter the context.
For the full show notes, visit https://www.ashleesang.com/episode97
RESOURCES MENTIONED:
Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59
Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65
Download the Live Out Your Brand Values Guided Workbook: https://www.ashleesang.com/valuesworkbook
Original email from Seth Godin: https://p.feedblitz.com/r3.asp?l=200664803&f=1081591&c=11726078&u=75761537
Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Download the Consistency Checklist: https://www.ashleesang.com/consistency
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Aug 19, 2025
Aug 19, 2025
1 hr 1 min
I’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being science-and-certification-backed, but intuition-driven. This shines through in both the vulnerable stories she shares and in her coaching practice. She leads by example by fully embracing herself and her capacity for bravery and joy, which gives her community (and now you!) permission to do the same.
For the full show notes, visit https://www.ashleesang.com/episode96
RESOURCES MENTIONED:
Check out Vickery & Co: https://www.vickeryandco.com
Listen to Episode 29—Embracing The New & Unknown with Joanna Waterfall: https://www.ashleesang.com/episode29
Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
Email Heather heather@vickeryandco.com
Connect with Heather on LinkedIn: https://www.linkedin.com/in/heather-vickery
Join us in Costa Rica in January 2026 (and use code PURPOSE for $100 off): https://vickeryandco.com/costa-rica
Sign up for a free About You Audit on August 25: https://lu.ma/user/ashleesang
Join the Spark Collective: https://vickeryandco.com/spark
Read Heather’s Substack: https://braveheathervickery.substack.com
Listen to my interview with our mutual friend Cate: https://www.ashleesang.com/episode51
Listen to this Jereshia Said podcast episode about trauma vs traumatization: https://podcasts.apple.com/us/podcast/jereshia-said/id1438629390?i=1000708290949
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Send me a voice memo: https://www.speakpipe.com/AshleeSang
Email me: mailto:hello@ashleesang.com
Aug 5, 2025
Aug 5, 2025
27 min
In this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to do because it’s how most people experience your profile, website, and brand. The tweaks I suggest and ideas I leave for you to consider can go a long way in connecting with the perfect-fit people you want to be in relationship with.
I do live audits like this quarterly-ish via public About You Audits and anytime via Private About You Audits. Both are linked below!
And bonus: come back for episode 101 when I do a full interview with Angelica!
For the full show notes, visit https://www.ashleesang.com/episode95
RESOURCES MENTIONED:
Listen to my Guidance Group experience in 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
Follow Angelica on Instagram: https://www.instagram.com/perfectly_better
Sign up for the free About You Audit on August 25: https://lu.ma/user/ashleesang
Grab a private About You Audit: https://www.ashleesang.com/audit
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Send me a voice memo: https://www.speakpipe.com/AshleeSang
Email me: mailto:hello@ashleesang.com