Balancing Jargon & Voice To Be Anything But Generic

Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right? 

The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts.

So when it comes to your brand messaging strategy, think about all the ways you can jump off the page.

For the full show notes, visit https://www.ashleesang.com/episode94

 

RESOURCES MENTIONED:

• Read Ann Handley’s thoughts on jargon: https://annhandley.optin.com/newsletter/totalannarchy/MTU0MDA3MDI=/ta-119-is-jargon-always-bad.htm
• Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
• Book a Private About You Audit: https://www.ashleesang.com/audit
• Learn about the 6 elements I use when crafting an impactful brand messaging strategy: https://www.ashleesang.com/episode68
• Listen to Marti’s podcast: https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang/ https://podcasts.apple.com/us/podcast/introducing-the-rebel-maker/id1708430860?i=1000628716933
• Listen to my interview with Marti—Publishing Your Book and Staying True To Yourself Along The Way: https://www.ashleesang.com/episode86
• Listen to my episode on elevator pitches—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63

 

CONTINUE THE CONVERSATION:

• Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
• Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
• Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
• Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
• Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
• Add me on LinkedIn: http://www.linkedin.com/in/ashleesang