Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Reckoning With My Why (+ 14 Prompts To Connect You With Yours)

We’re getting a little existential here. I’m unpacking the relationship (and struggle) I’ve been having with “my why,” including some insecurities and opportunities in my business. I’m unpacking the work I do now and the ways my business could evolve in the future based on what might feel GOOD. 
I also give 14 prompts for you to reflect on throughout the episode (recapped at the end!), along with context from my own experiences and thoughts recently. All so that you feel a little less alone as you navigate these same questions.
For the full show notes, visit https://www.ashleesang.com/episode92
 
RESOURCES MENTIONED:
Listen to my values audit episode (Episode 28—Reframing A Brand Identity Crisis): https://www.ashleesang.com/episode28
Try the 3-word exercise from Episode 87—5 Signs It’s Time For A Rebrand: https://www.ashleesang.com/episode87
Listen to the Values-Aligned Money playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv?go=1&sp_cid=47e01ccc409ba20421e22b6f2253a8e1&utm_source=embed_player_p&utm_medium=desktop&nd=1&dlsi=baf557ff83664fac
Listen to the Amy Porterfield podcast episode about knowing your “enough” number: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545?i=1000706477674
Check out Messaging Momentum (month-by-month feedback from me): https://www.ashleesang.com/month
Read James Clear’s newsletter: https://jamesclear.com/3-2-1/march-27-2025
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Unapologetically You In Business And On Social Media with Devin Brinkley

I’m so excited to chat with Devin Brinkley, the Social Media Strategist behind Creative Gravity. We talk about all the ways showing up unapologetically and fully as yourself are essential to not only attracting your perfect-fit clients, but also to building a  business that fulfills (rather than drains) you.
For the full show notes, visit https://www.ashleesang.com/episode91
 
RESOURCES MENTIONED:
Check out Creative Gravity Social Media: www.creativegravityllc.com
Listen to my interview with Sara of District Bliss: https://www.ashleesang.com/episode84
Download Devin’s Understanding Your IG Insights Guide: https://creativegravity.myflodesk.com/insights
Follow Devin on Instagram: https://www.instagram.com/creativegravityllc
Connect with Devin on LinkedIn: https://www.linkedin.com/in/devinbrinkley
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Using AI in Human-First Business — Reflections, Crowdsourced Use Cases, Research

There’s a lot of talk around the world (and amongst people in my orbit) about AI. And regardless of if, how, when, and where you use AI, I always recommend leaning into that human element you bring to your messaging, marketing, and decision-making. Especially if your vision is to have a human-first, values-led business.
My reflections, these crowdsourced use cases, and some bonus research give you lots of food for thought as you leverage (or avoid) AI in your life and business.
For the full show notes, visit https://www.ashleesang.com/episode90
 
RESOURCES MENTIONED:
Read how ChatGPT summarized my client testimonials: https://ashleesang.com/im-not-always-anti-ai
Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Listen to my interview with Erika Rodriguez: https://ashleesang.com/episode43
Check out The Human Stack’s AI for Anyone: https://thehumanstack.com/academy/aiforanyone
Watch this video about how “Using AI In Motherhood Will Change Your Life”: https://www.youtube.com/watch?v=En3qpB-p0Jo
Listen to Episode 68—Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68
Check out the Messages That Matter Brand Messaging Intensive: https://www.ashleesang.com/vip
Check out this Alt Text Generator: https://popupsmart.com/tools/ai-alt-text-generator
Watch this video about “Using AI to Make the Most of Your Content”: https://youtu.be/R7o1S0zeUsU?si=qX6r6xrDnNn8nG5R
Watch this Reel for ADHD prompts: https://www.instagram.com/reel/DF7ximlOa0R/?igsh=cmZrY3UwMjBmODN0
Read this Thread about “8 Hidden ChatGPT Commands That 90% Of Users Don’t Know”: https://www.threads.com/@anjela.marketing/post/DGNl01vyUzS?deeplink_ig_tifu=1&xmt=AQGz58TmpsW-DfkMbJU-ftxBA5FmTbYaR2LY3fYR7xPj_5E
Check out Boardy: https://www.boardy.ai
Check out Sarah’s Brand AI Starter Pack*: https://www.wellnesswriter.com/a/2148060569/AeLE4EFz
Read this article about The Environmental impact of AI: https://www.gittemary.com/2024/07/the-environmental-impact-of-ai-chatgpt-is-sending-your-individual-carbon-footprint-through-the-roof.html
Read this about using manners with AI: https://www.techradar.com/computing/artificial-intelligence/i-stopped-saying-thanks-to-chatgpt-heres-what-happened
Read this article about the differences between human and AI-generated text: https://techxplore.com/news/2025-02-differences-human-ai-generated-text.html
Listen to Episode 18—Showing Up With Courage and Curiosity with Gaby Moss: https://www.ashleesang.com/episode18
Watch this video about AI use in education: https://www.linkedin.com/posts/auandrew_this-is-one-of-my-favorite-takes-on-ai-and-ugcPost-7308304599176658944-pu7D?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAkGI3YB72cu3ke6PqbBW1dG7rs9K5YioRA
Check out Google’s Career Dreamer: https://grow.google/career-dreamer/home
Consider a private About You Audit: https://www.ashleesang.com/audit
Read the Total Annarchy newsletter: https://annhandley.optin.com/newsletter/totalannarchy
Subscribe to Seth’s Blog: https://seths.blog/subscribe
Check out my Messaging Momentum offer: https://www.ashleesang.com/month
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Excavating Your Brilliance to Share Your Multidimensional Self with Michele Parad

I’m so excited to chat with Michele Parad, Intuitive Guide, Business Mentor and Founder of the Multidimensional Leaders. I really appreciate that Michele doesn’t believe in prescriptive ways of creating offers, introducing or positioning herself, building a business, or living life. She draws on her intuition to draw her client’s brilliance out of them. And we unpack ways you can step into your own brilliance in this episode.
For the full show notes, visit https://www.ashleesang.com/episode89
 
RESOURCES MENTIONED:
Listen to my interview with Sara Alepin: https://www.ashleesang.com/episode84
Check out Michele’s personal website: www.micheleparad.com
Learn more about Multidimensional Leaders: www.multidleaders.org
Take Michele’s Brilliance Archetype Quiz: https://micheleparad.com/brilliance-archetype
Grab your free ticket to the Build Your Influence Ecosystem Summit*: https://ashleesang--multidleaders.thrivecart.com/summit
Listen to Episode 82: Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82
Check out Gene Keys: https://genekeys.com/free-profile
Read the Multidimensional Leaders Substack: https://www.multidimensional-leaders.com
Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheleparad
Follow Michele on Instagram: https://www.instagram.com/michele.parad
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Tools For High Achievers To Show Up On Their Own Terms

Whether or not you identify as a “high achiever,” you likely are one. The women I work with are smart, ambitious, experienced, and definitely high-achieving. The women who listen to this podcast are all those things too.
And so often they—you, we—struggle to talk about ourselves. And how special our point of view is. And how all our interests and passions converge into one coherent online presence or personal brand or business idea.
That’s what I work with my clients on. And that’s what we work through. Both because I think there’s inherent value in being in tune with your vision and values and unique voice. But also because those things all add up to your ability to connect with real humans and make a real impact through the money you earn, the ideas you share, and the movements you’re part of.
For the full show notes, visit https://www.ashleesang.com/episode88
 
RESOURCES MENTIONED:
Listen to Episode 43—Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43
Learn about the True Colors (green type): https://www.truecolorsintl.com/tciblog/the-green-type
Take the 4 Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz
Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
Book a Private About You Audit: https://www.ashleesang.com/audit
Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
Listen to Episode 82—Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82
Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
Listen to Episode 27—Maturing As A Business Owner & Leader with Rebekah Grmela: https://www.ashleesang.com/episode27
Check out the ergonomic expert Erika mentioned: https://www.instagram.com/theergoexpert
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

5 Signs It’s Time For A Rebrand

Today’s we’re talking about the golden question: how do I know if I need a rebrand? 
The quick answer: when it just doesn’t feel, sound, look like you anymore. The full answer…obviously more nuanced.
For the full show notes, visit https://www.ashleesang.com/episode87
 
RESOURCES MENTIONED:
Listen to my interview with Kimberly in Episode 73—Knowing Your Numbers: https://www.ashleesang.com/episode73
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
Listen to Episode 82—Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82
Listen to Episode 28—Reframing A Brand Identity Crisis: https://www.ashleesang.com/episode28
Listen to Episode 68—Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68
Watch The Balanced Black Girl “271. How to Rebrand Your Life in 2025”: https://youtu.be/8rD-nFAPQNs?si=3Yh8bpFyLi7rwWX0
Learn more about your “style language”: https://www.youtube.com/watch?v=M9HLCHiWkx0
Listen to Episode 59 for exercises around Living Out Your Brand Values: https://www.ashleesang.com/episode59
Listen to Episode 85—Sharing Small Progress In Public (And Giving Others Permission To Do The Same): https://www.ashleesang.com/episode85
Check out Kimberly’s accounting firm: www.taracpafirm.com
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Publishing Your Book and Staying True To Yourself Along The Way with Marti Statler

I’m so excited to chat with Marti Statler, the Founder of Rebel Queen and a self-proclaimed Publisher, Podcaster, Speaker, Author. This was an energy-filled conversation about sharing your thoughts, building your brand, publishing your book, and staying true to yourself along the way.
For the full show notes, visit https://www.ashleesang.com/episode86
 
RESOURCES MENTIONED:
Listen to my interview with Rosa Sarmento: http://www.ashleesang.com/episode64
Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Listen to The Rebel Maker podcast (including our episode together): https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang
Grab the Rebel Queen Prep Guide to Kickstart Your Damn Book: https://bit.ly/RQWritingGuide
Connect with Marti on LinkedIn: https://www.linkedin.com/in/martistatler
Follow Marti on Instagram: https://www.instagram.com/martistatler
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Sharing Small Progress In Public (And Giving Others Permission To Do The Same)

Let’s talk about the power of small progress—not because you should play small, but because you’re probably doing more and making bigger progress than you think. Progress builds to momentum, even when it doesn’t feel linear. But no matter the path, the goal is always to take confident, meaningful action. 
BONUS: Be sure to join my free About You Audit on April 3 (linked below)—your chance to get real-time feedback on your intros and About Pages so you can show up with more confidence.
For the full show notes, visit https://www.ashleesang.com/episode85
 
RESOURCES MENTIONED:
Listen to Episode 78 — Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
Read The Perfectionist’s Guide To Losing Control: https://www.goodreads.com/book/show/60880794-the-perfectionist-s-guide-to-losing-control
Listen to Episode 66 — Marketing Yourself As A Marketer with Cyndi Zaweski: https://www.ashleesang.com/episode66
Listen to Episode 77 — Reflecting On A “Successful Launch”: https://www.ashleesang.com/episode77
Sign up for a free About You Audit: https://ashleesang.com/aboutyou
Connect with Melissa: https://www.melissamitt.com
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

From Stodgy Networking To Collaborative Community-Building with Sara Alepin

I’m so excited to chat with Sara Alepin, CEO and Founder of District Bliss. Her energy is absolutely contagious and she is constantly finding ways to spread positivity and generosity. She’s also super business savvy after 20 years of entrepreneurship, and really self-aware. This combo makes our conversation about messaging, branding, and collaboration both tactical and insightful.
For the full show notes, visit https://www.ashleesang.com/episode84
 
RESOURCES MENTIONED:
Check out District Bliss: districtbliss.com
Attend the Collaborations that Monetize Summit*: https://ashleesang--districtbliss.thrivecart.com/district-bliss-membership
Sign up for Sara’s Effective Networking Workshop: https://districtbliss.myflodesk.com/networking-freebie
Listen to The Wedding Dish Podcast: https://www.theweddingdishpodcast.com
Check out Photos From The Harty: https://www.photosfromtheharty.com
Follow District Bliss on Instagram: instagram.com/districtblissevents
Follow District Bliss on LinkedIn: https://www.linkedin.com/company/district-bliss-events
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 
Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 
Send me a voice memo: https://www.speakpipe.com/AshleeSang 
Email me: mailto:hello@ashleesang.com 

Letting Go Of The “Sheer Determination” Mindset — How and What I Outsource

Let’s unpack how and what I outsource with the goal of taking and encouraging confident, meaningful action that compounds over time and in alignment with my (and your) values.
Because I’ve always been a go-getter. A self-starter. A perfectionist. You likely are too. That’s a big reason why we’re able to get a successful business off the ground. And doing all the things means that I understand everything my business needs. But the more momentum I got (and the more kids I birthed, then needed to care for), the less time I had. And the less motivation I felt to just grit my teeth and keep going. Over the years, I’d learned (and continued to re-learn) to let go of the “sheer determination” mindset and replace it with intentional and strategic outsourcing.
For the full show notes, visit https://www.ashleesang.com/episode83
 
RESOURCES MENTIONED:
Check out my Quick Win Consulting Calls: https://www.ashleesang.com/quickwin
Check out my Messages That Matter Intensive for your values-aligned brand messaging strategy: https://www.ashleesang.com/vip
Listen to my episode about my Guidance Groups experience: https://www.ashleesang.com/episode72
Check out Peer Pods (a peer feedback group for multi-passionate overthinkers): https://www.ashleesang.com/peerpods
Listen to my interview with Andria: https://www.ashleesang.com/episode34
Listen to my interview with Lexi: https://www.ashleesang.com/episode5
Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22
Download my new guided workbook, the About Page Architect: https://www.ashleesang.com/architect
Listen to my episode on getting outside perspective: https://www.ashleesang.com/episode46
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang