Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Letting Go Of The “Sheer Determination” Mindset — How and What I Outsource

Let’s unpack how and what I outsource with the goal of taking and encouraging confident, meaningful action that compounds over time and in alignment with my (and your) values.
Because I’ve always been a go-getter. A self-starter. A perfectionist. You likely are too. That’s a big reason why we’re able to get a successful business off the ground. And doing all the things means that I understand everything my business needs. But the more momentum I got (and the more kids I birthed, then needed to care for), the less time I had. And the less motivation I felt to just grit my teeth and keep going. Over the years, I’d learned (and continued to re-learn) to let go of the “sheer determination” mindset and replace it with intentional and strategic outsourcing.
For the full show notes, visit https://www.ashleesang.com/episode83
 
RESOURCES MENTIONED:
Check out my Quick Win Consulting Calls: https://www.ashleesang.com/quickwin
Check out my Messages That Matter Intensive for your values-aligned brand messaging strategy: https://www.ashleesang.com/vip
Listen to my episode about my Guidance Groups experience: https://www.ashleesang.com/episode72
Check out Peer Pods (a peer feedback group for multi-passionate overthinkers): https://www.ashleesang.com/peerpods
Listen to my interview with Andria: https://www.ashleesang.com/episode34
Listen to my interview with Lexi: https://www.ashleesang.com/episode5
Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22
Download my new guided workbook, the About Page Architect: https://www.ashleesang.com/architect
Listen to my episode on getting outside perspective: https://www.ashleesang.com/episode46
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition

I’m giving you a peek behind the scenes at my most popular offer since I started them in 2021—Quick Win Consulting Calls—by unpacking a recent co-creation session I had with a mutli-passionate deep thinker who was really struggling to capture the essence of his work in a succinct elevator pitch that actually sounded like him. And connected with his perfect-fit people. And rolled off the tongue in an organic way.
I unpack some of his concerns and hangups, as well as the advice I gave, so that hopefully you can apply these insights to take your own confident, meaningful action.
For the full show notes, visit https://www.ashleesang.com/episode82
 
RESOURCES MENTIONED:
Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
Listen to Episode 80—Human-First Sales: Connecting with Clients Through Values: https://www.ashleesang.com/episode80
Let’s co-create via a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Maybe Do Sweat The Small Stuff — Little Details That Make A Big Difference

You know that adage (and book and whole philosophy), “Don’t sweat the small stuff?” I get it, but I’m here to say sometimes it’s the small stuff that actually matters the most.
Maybe don’t sweat the small stuff, but do think about it. Without overthinking it.
Make every word you say, connection you meet, character you post count. Because every little thoughtful detail adds up to a complete brand experience.
For the full show notes, visit https://www.ashleesang.com/episode81
 
RESOURCES MENTIONED:
Check out my month-by-month thought partnership retainer, Messaging Momentum: https://www.ashleesang.com/month
Let’s chat about what’s working and what’s missing as you connect with the real humans with a free Alignment Call: https://www.ashleesang.com/align
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Human-First Sales: Connecting with Clients Through Values

"Sales” feels icky or scary or just plain hard for so many of us. (Especially us introverts, multi-passionates, and deep thinkers.) But by leaning into our values, we’re able to connect with the real people who need and want exactly what we have to offer, all while making our business sustainable and impactful. Together, we’ll unpack some unconventional and flexible ways to think of “sales."
These ideas are all about aligning your values with your audience. Because when it comes down to it, you’re not serving anyone (including yourself) if you're not "making the sale."
For the full show notes, visit https://www.ashleesang.com/episode80
 
RESOURCES MENTIONED:
Check out Freelancers Hub: https://freelancersunion.org/hub
Listen to Episode 39—Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
Listen to Episode 43—Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43
Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65
Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
Listen to Episode 7—Your Brand Values Determine How You Make and Spend Cash: https://www.ashleesang.com/episode7
Listen to Episode 78—Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59
Apply to my scholarship fund to become a pro bono client: https://www.ashleesang.com/scholarship
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Permission To Plan Differently (A Year End Review and Then Some)

It’s the top of another year and we’re “supposed” to review, reflect, plan. But let’s unpack that idea a bit because showing up and sitting down in front of a computer and magically producing a thriving business or year-long plan doesn’t work for most of us. 
For the full show notes, visit https://www.ashleesang.com/episode79
 
RESOURCES MENTIONED:
Listen to Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5
Watch Lexi’s video about abstract goals: https://www.tiktok.com/@leximmerritt/video/7219365411693907243
Listen to Episode 78—Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
Join Peer Pods: https://www.ashleesang.com/peerpods
Read Year 5’s reflection: https://ashleesang.com/success-to-me-looks-like
Read Year 4’s reflection: https://ashleesang.com/year-in-review-4-areas-i-invested-in-after-4-years-as-a-conscious-and-caring-business-owner
Read Year 3’s reflection: https://ashleesang.com/year-3-reflection-as-a-purpose-driven-business-owner
Read Year 2’s reflection: https://ashleesang.com/year-2-as-an-entrepreneur-purpose-driven-business-edition
Read Year 1’s reflection: https://ashleesang.com/one-year-as-an-entrepreneur
Listen to the Values-Aligned Money Playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv?go
Listen to Episode 77—Reflecting On A “Successful Launch”: https://www.ashleesang.com/episode77
Listen to Episode 58—Betting On Yourself with Jordan Gill: https://www.ashleesang.com/episode58
Listen to Episode 54—Staying Rooted in Your Creative Vision with Angela Ellison: https://www.ashleesang.com/episode54
Download the Gentle Client Boundaries Customizable Email Template Collection: https://www.ashleesang.com/emails
Read about my Project Push content creation frenzy: https://ashleesang.com/im-calling-it-project-push
Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55
Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
Make a copy of my Monthly Review Notion Template: https://ashleesang.com/monthlyreview
Listen to my most popular episodes: https://open.spotify.com/playlist/6i5EPcsZwesqC8vHZf9SLs?go
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley

I’m so excited to chat with a panel of pricing and money experts—Frenchie Ferenczi, Melissa Mittelstaedt, and Bri Seeley—who bring a wide array of experiences and perspectives, but also lots of shared opinions and values. 
Because if you’re anything like me, pricing is one of the HARDEST things about creating an offer and running a business. We sort of want someone to just tell us what to do, but we also want to feel perfectly aligned with the price we choose. While there’s no magic solution or calculator, these women’s insights will give you guidance and solidarity as your prices continue to evolve.
For the full show notes, visit https://www.ashleesang.com/episode78
 
RESOURCES MENTIONED:
Learn more about Frenchie Ferenczi Strategies: https://www.frenchieferenczi.com
Connect with Frenchie on LinkedIn: https://www.linkedin.com/in/frenchieferenczi
Follow Frenchie on Instagram: https://www.instagram.com/frenchie.ferenczi
Download Frenchie’s “Stay Close to the Money Guide”: https://join.frenchieferenczi.com/money
Learn more about Melissa: https://www.melissamitt.com
Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissa-mittelstaedt
Follow Melissa on Instagram: https://www.instagram.com/_melissamitt
Learn more about Bri’s coaching: https://briseeley.com/
Connect with Bri on LinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley
Follow Bri on Instagram: http://instagram.com/briseeley
Download her DEFY Reality Guide: https://briseeley.com/free-resources/ 
Read my blog post about “being high achieving”: https://ashleesang.com/high-achieving-can-look-like-many-things
Check out Pretty Decent’s The Study: https://www.prettydecent.org/join
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Reflecting On A “Successful Launch”

After nearly 6 years of being launch-averse, I finally have some insights into what made my recent Peer Pods (values-aligned feedback group) “launch” a success—one that finally made selling feel easy.
For the full show notes, visit https://www.ashleesang.com/episode77
 
RESOURCES MENTIONED:
Listen to my peer mentorship experience that inspired Peer Pods: https://www.ashleesang.com/episode72
Check out the Power To The People Guided Persona Template - https://www.ashleesang.com/persona
Listen to Episode 24 - “Ditch The Niche, Define The Audience, Connect On A Human Level”: https://www.ashleesang.com/episode24
Read my insights from when I interviewed some of my favorite clients: https://ashleesang.com/the-power-of-simply-staying-top-of-mind
Listen to more about living our your brand values: https://www.ashleesang.com/episode59
Listen to Episode 76 - Using Email Marketing To Connect with Amy Kuphal: https://www.ashleesang.com/episode76
Check out my 1:1 offers: https://www.ashleesang.com/services
Learn more about Peer Pods (and future cohorts): https://ashleesang.com/peerpods
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Using Email Marketing To Connect with Amy Kuphal

I’m so excited to chat with Email Marketing Coach, Amy Kuphal of The Inbox Entrepreneur. She shared lots of email marketing tips as a (and for) non-writer/s, so if you’re new (or resistant) to email marketing, this episode may finally make it feel accessible and important and less scary. But even if you’ve been growing your list and emailing regularly, you’ll get lots of nuggets from our conversation about how to connect on a deeply human level.   
For the full show notes, visit https://www.ashleesang.com/episode76
 
RESOURCES MENTIONED:
Download Amy’s Write Better Emails mini course: https://www.amykuphal.com/write-better-emails
Connect with Amy on Threads: https://www.threads.net/@amykuph
Learn more about The Inbox Entrepreneur (her email template membership): https://www.amykuphal.com/inbox
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amykuphal
Follow Amy on Instagram: https://www.instagram.com/amykuph
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Unpacking My Tech Stack (Tools for a Values-Driven Business)

Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business.
For the full show notes, visit https://www.ashleesang.com/episode75
 
RESOURCES MENTIONED:
Notion*: https://affiliate.notion.so/vz0c29qgx1x0
Conscious Marketing Workbooks: https://ashleesang.com/resources
Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22
Join The Eco Helper’s ecopreneur community and attend their digital clean-up days: https://www.facebook.com/groups/560252511194552
MailerLite*: www.mailerlite.com/a/77ajx8c7wz
Pretty Links: https://prettylinks.com
Wordpress: https://wordpress.com
Elementor: https://elementor.com/products/page-builder-plugin
Bluehost*: https://www.ashleesang.com/bluehost
Dubsado*: http://dubsado.com/?c=ashleesang
Honeybook*: https://www.honeybook.com/invites?code=ashleesang
Listen to my interview with Dubsado Pro Angela Ellison: https://www.ashleesang.com/episode54
Standard To Standout Email Template Collection: https://www.ashleesang.com/emails
Stripe: https://stripe.com
Quickbooks*: https://quickbooks.partnerlinks.io/o2uk77eo4nn1
Listen to my interview with Bookkeeping Pro Laura Kelly https://www.ashleesang.com/episode8
Luma: https://lu.ma
Zoom: https://zoom.us
Audacity: https://www.audacityteam.org
Podbean*: https://www.podbean.com/ashleesang
SpeakPipe: https://www.speakpipe.com/AshleeSang
Voxer: https://www.voxer.com
Canva: https://www.canva.com
Listen to my repurposed IG Live about Pinterest with Isabel Talens: https://www.ashleesang.com/episode67
Listen to my repurposed IG Live about branding with Robyn LeRoy-Evans: https://www.ashleesang.com/episode74
James Clear’s 3-2-1 Newsletter: https://jamesclear.com/3-2-1
Seth’s Blog: https://app.feedblitz.com/f/f.fbz?Sub=1081591
Good Good Good Newsletter: https://www.goodgoodgood.co/goodnewsletter
Reconsidered Newsletter: https://join.reconsidered.co/0466536a
Total Annarchy Newsletter: https://annhandley.optin.com/newsletter/totalannarchy
Read my blog post about values-aligned systems: https://www.devinlee.com/blog/messaging-magic-values-aligned-systems-
Listen to my interview with Systems Pro Devin Lee: https://www.ashleesang.com/episode32
Listen to episode 68 about Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68
*affiliate link
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

BONUS: Baking Your Brand Cake with Robyn LeRoy-Evans

In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business.
For the full show notes, visit https://www.ashleesang.com/episode74
 
RESOURCES MENTIONED:
Watch the original IG Live with Robyn: https://www.instagram.com/tv/ClE1QTjJzF6
Learn about Echo & Scribe: https://www.echoandscribe.com/about
Connect with Robyn: https://www.instagram.com/echoandscribe
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang