Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
After nearly 6 years of being launch-averse, I finally have some insights into what made my recent Peer Pods (values-aligned feedback group) “launch” a success—one that finally made selling feel easy.
For the full show notes, visit https://www.ashleesang.com/episode77
RESOURCES MENTIONED:
Listen to my peer mentorship experience that inspired Peer Pods: https://www.ashleesang.com/episode72
Check out the Power To The People Guided Persona Template - https://www.ashleesang.com/persona
Listen to Episode 24 - “Ditch The Niche, Define The Audience, Connect On A Human Level”: https://www.ashleesang.com/episode24
Read my insights from when I interviewed some of my favorite clients: https://ashleesang.com/the-power-of-simply-staying-top-of-mind
Listen to more about living our your brand values: https://www.ashleesang.com/episode59
Listen to Episode 76 - Using Email Marketing To Connect with Amy Kuphal: https://www.ashleesang.com/episode76
Check out my 1:1 offers: https://www.ashleesang.com/services
Learn more about Peer Pods (and future cohorts): https://ashleesang.com/peerpods
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
I’m so excited to chat with Email Marketing Coach, Amy Kuphal of The Inbox Entrepreneur. She shared lots of email marketing tips as a (and for) non-writer/s, so if you’re new (or resistant) to email marketing, this episode may finally make it feel accessible and important and less scary. But even if you’ve been growing your list and emailing regularly, you’ll get lots of nuggets from our conversation about how to connect on a deeply human level.
For the full show notes, visit https://www.ashleesang.com/episode76
RESOURCES MENTIONED:
Download Amy’s Write Better Emails mini course: https://www.amykuphal.com/write-better-emails
Connect with Amy on Threads: https://www.threads.net/@amykuph
Learn more about The Inbox Entrepreneur (her email template membership): https://www.amykuphal.com/inbox
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amykuphal
Follow Amy on Instagram: https://www.instagram.com/amykuph
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business.
For the full show notes, visit https://www.ashleesang.com/episode75
RESOURCES MENTIONED:
Notion*: https://affiliate.notion.so/vz0c29qgx1x0
Conscious Marketing Workbooks: https://ashleesang.com/resources
Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22
Join The Eco Helper’s ecopreneur community and attend their digital clean-up days: https://www.facebook.com/groups/560252511194552
MailerLite*: www.mailerlite.com/a/77ajx8c7wz
Pretty Links: https://prettylinks.com
Wordpress: https://wordpress.com
Elementor: https://elementor.com/products/page-builder-plugin
Bluehost*: https://www.ashleesang.com/bluehost
Dubsado*: http://dubsado.com/?c=ashleesang
Honeybook*: https://www.honeybook.com/invites?code=ashleesang
Listen to my interview with Dubsado Pro Angela Ellison: https://www.ashleesang.com/episode54
Standard To Standout Email Template Collection: https://www.ashleesang.com/emails
Stripe: https://stripe.com
Quickbooks*: https://quickbooks.partnerlinks.io/o2uk77eo4nn1
Listen to my interview with Bookkeeping Pro Laura Kelly https://www.ashleesang.com/episode8
Luma: https://lu.ma
Zoom: https://zoom.us
Audacity: https://www.audacityteam.org
Podbean*: https://www.podbean.com/ashleesang
SpeakPipe: https://www.speakpipe.com/AshleeSang
Voxer: https://www.voxer.com
Canva: https://www.canva.com
Listen to my repurposed IG Live about Pinterest with Isabel Talens: https://www.ashleesang.com/episode67
Listen to my repurposed IG Live about branding with Robyn LeRoy-Evans: https://www.ashleesang.com/episode74
James Clear’s 3-2-1 Newsletter: https://jamesclear.com/3-2-1
Seth’s Blog: https://app.feedblitz.com/f/f.fbz?Sub=1081591
Good Good Good Newsletter: https://www.goodgoodgood.co/goodnewsletter
Reconsidered Newsletter: https://join.reconsidered.co/0466536a
Total Annarchy Newsletter: https://annhandley.optin.com/newsletter/totalannarchy
Read my blog post about values-aligned systems: https://www.devinlee.com/blog/messaging-magic-values-aligned-systems-
Listen to my interview with Systems Pro Devin Lee: https://www.ashleesang.com/episode32
Listen to episode 68 about Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business.
For the full show notes, visit https://www.ashleesang.com/episode74
RESOURCES MENTIONED:
Watch the original IG Live with Robyn: https://www.instagram.com/tv/ClE1QTjJzF6
Learn about Echo & Scribe: https://www.echoandscribe.com/about
Connect with Robyn: https://www.instagram.com/echoandscribe
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm.
Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it.
She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your numbers—all the things most of us do as a last ditch effort or avoid altogether.
Even if you’re not a numbers person, you’ll get a lot out of her take on fear and mindset and hiring and creating a vision that evolves over time.
For the full show notes, visit https://www.ashleesang.com/episode73
RESOURCES MENTIONED:
Listen to Episode 58 with Jordan Gill: https://www.ashleesang.com/episode58
Listen to my interview on Kimberly’s CEO Moms Building Wealth Podcast: https://podcasts.apple.com/us/podcast/99-empathetic-marketing-and-motherhood-with-guest/id1613419377?i=1000671745428
Download Kimberly’s tax deduction ebook: https://www.taracpafirm.com/download
Check out Kimberly’s accounting firm: www.taracpafirm.com
Follow Tara CPA Firm on Instagram: https://www.instagram.com/taracpafirm
Connect with Kimberly on LinkedIn: https://www.linkedin.com/in/kimberly-calongne-tara-cpa-ctc-7b5a8a22
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
Even as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own.
For the full show notes, visit https://www.ashleesang.com/episode72
RESOURCES MENTIONED:
Read about “Project Push”: https://ashleesang.com/im-calling-it-project-push
Listen to Rosa and my take on collaboration: https://www.ashleesang.com/episode64
Listen to how Sharee has doubled down on collaboration: https://www.ashleesang.com/episode38
Listen to my interview with Joanna: https://www.ashleesang.com/episode29
Listen to my interview with Cate: https://www.ashleesang.com/episode51
Come on Heather’s Costa Rica retreat with me*: https://ashleesang--vickeryandco.thrivecart.com/jungle-bungalow-early-bird
Listen to my interview with Lauren: https://www.ashleesang.com/episode61
Read about my experience at the Yellow Conference: https://ashleesang.com/part-personal-part-professional-and-fully-experiential
Listen to how I reimagined the podcast: https://www.ashleesang.com/episode55
Join me for Peer Pods: https://www.ashleesang.com/peerpods
*affiliate link
CONTINUE THE CONVERSATION:
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
I’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative.
We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time.
She gives some really great examples about pivoting and seeing in order to believe—whether it’s reflecting on your past self and all the hard things you’ve made happen, or by surrounding yourself with others who make you feel inspired and motived and accountable.
For the full show notes, visit https://www.ashleesang.com/episode71
RESOURCES MENTIONED:
Listen to Episode 41 with Jessica Rasdall: https://www.ashleesang.com/episode41
Download Taryn’s free “5 Mindset Shifts to Make More Money in 30 Days” training: https://onecraftymiss.kartra.com/page/mOt24
Listen to my solo episode on “Getting Outside Perspective to Tap Into Your Own Intuition”: https://www.ashleesang.com/episode46
Check out Taryn’s Empowered for Profit Collective monthly membership: https://www.empoweredforprofit.com
Listen to my solo episode about what to include on your About Page: http://www.ashleesang.com/episode57
Learn more about Go For It, Creative: https://goforitcreative.com
Connect with Taryn on LinkedIn: https://www.linkedin.com/in/taryn-jerez424
Follow Taryn on Instagram: www.instagram.com/goforitcreative
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility.
(This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.)
For the full show notes, visit https://www.ashleesang.com/episode70
RESOURCES MENTIONED:
Book a Quick Win Consulting Call to get direct feedback and co-created solutions to your own questions: https://www.ashleesang.com/quickwin
Check out if my asynchronous Messaging Momentum is the right fit for you: https://www.ashleesang.com/month
Check out Jemoy Creative’s services: https://www.jemoycreative.com
Check out Brandee Nichols’ podcast management & editing services: https://www.brandeenichols.com
Read Seth Godin’s This Is Marketing: https://www.goodreads.com/book/show/40549476-this-is-marketing
Listen to Episode 23—Prioritizing Accessibility & Equity with Erin Perkins: https://www.ashleesang.com/episode23
Listen to Episode 30—Aligning With A Vision That Brings Joy with Simone McNish: https://www.ashleesang.com/episode30
Listen to Episode 39—Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
Download Power To The Persona Guided Workbook: https://www.ashleesang.com/persona
Read the “Persona Development for Your People-Centered Business” blog post: https://ashleesang.com/persona-development-for-your-people-centered-business
Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
Listen to Episode 63 about elevator pitches (Introducing Yourself With Confidence): https://www.ashleesang.com/episode63
Download A Visionary’s Guide To Elevator Pitches (How To Talk To Real People About What You Do And Why It Matters): https://ashleesang.com/podcastfreebie
Check out Jenna Warriner’s Magic Marketing Machine: https://magicmarketingmachine.com
See Steph’s original post about email marketing: https://www.threads.net/@etchastephdesigns/post/C5n4R7nLCPx/?xmt=AQGzN1qYmES93OirvhxpqBgXdPZVn46Avz6KRVrlmfSG8A
Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55
CONTINUE THE CONVERSATION:
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
I’m so excited to chat with Barella Roberson, Chief Alchemist and CEO of BLK Alchemy.
Barella’s vibrant personality, her focus on being in conversation with customers, and her unique niche at the intersection of clean beauty, melanated skincare, sensual wellness make for a super interesting episode.
And even though what she’s selling and the conversations she’s facilitating are still taboo in so many ways, her experiences as an entrepreneur and marketer will translate no matter your industry.
For the full show notes, visit https://www.ashleesang.com/episode69
RESOURCES MENTIONED:
Check out all of BLK Alchemy’s products: http://blkalchemy.co/
Listen to BLK Alchemy The Podcast: https://www.blkalchemy.co/blogs/podcasts
Connect with Barella on LinkedIn: https://www.linkedin.com/in/barellaroberson
Follow BLK Alchemy on Instagram: https://www.instagram.com/blkalchemy.co
Check out BLK Alchemy Founder’s event: https://www.sexdownsouth.com
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
It’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy.
Get clear on what you want to stand for so that you can stand out. And start sharing messages that matter to you.
For the full show notes, visit https://www.ashleesang.com/episode68
RESOURCES MENTIONED:
Learn more about the Messages That Matter brand messaging intensive: https://ashleesang.com/vip
Listen to Episode 57 - Cracking The About Page Code: https://www.ashleesang.com/episode57
Listen to Episode 59 - Living Out Your Brand Values: https://www.ashleesang.com/episode59
Listen to Episode 24 - Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
Download your copy of the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
CONTINUE THE CONVERSATION:
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang