Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Knowing Your Numbers with Kimberly Tara

I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm.
Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it.
She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your numbers—all the things most of us do as a last ditch effort or avoid altogether.
Even if you’re not a numbers person, you’ll get a lot out of her take on fear and mindset and hiring and creating a vision that evolves over time.
For the full show notes, visit https://www.ashleesang.com/episode73
 
RESOURCES MENTIONED:
Listen to Episode 58 with Jordan Gill: https://www.ashleesang.com/episode58
Listen to my interview on Kimberly’s CEO Moms Building Wealth Podcast: https://podcasts.apple.com/us/podcast/99-empathetic-marketing-and-motherhood-with-guest/id1613419377?i=1000671745428
Download Kimberly’s tax deduction ebook: https://www.taracpafirm.com/download
Check out Kimberly’s accounting firm: www.taracpafirm.com
Follow Tara CPA Firm on Instagram: https://www.instagram.com/taracpafirm
Connect with Kimberly on LinkedIn: https://www.linkedin.com/in/kimberly-calongne-tara-cpa-ctc-7b5a8a22
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Harnessing The Power of Positive Peer Pressure

Even as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own.
 
For the full show notes, visit https://www.ashleesang.com/episode72
 
RESOURCES MENTIONED:
Read about “Project Push”: https://ashleesang.com/im-calling-it-project-push
Listen to Rosa and my take on collaboration: https://www.ashleesang.com/episode64
Listen to how Sharee has doubled down on collaboration: https://www.ashleesang.com/episode38
Listen to my interview with Joanna: https://www.ashleesang.com/episode29
Listen to my interview with Cate: https://www.ashleesang.com/episode51
Come on Heather’s Costa Rica retreat with me*: https://ashleesang--vickeryandco.thrivecart.com/jungle-bungalow-early-bird
Listen to my interview with Lauren: https://www.ashleesang.com/episode61
Read about my experience at the Yellow Conference: https://ashleesang.com/part-personal-part-professional-and-fully-experiential
Listen to how I reimagined the podcast: https://www.ashleesang.com/episode55
Join me for Peer Pods: https://www.ashleesang.com/peerpods
 
*affiliate link
 
CONTINUE THE CONVERSATION:
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Having The Audacity To Believe In Ourselves with Taryn Jerez

I’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative.
We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time.
She gives some really great examples about pivoting and seeing in order to believe—whether it’s reflecting on your past self and all the hard things you’ve made happen, or by surrounding yourself with others who make you feel inspired and motived and accountable.
For the full show notes, visit https://www.ashleesang.com/episode71
 
RESOURCES MENTIONED:
Listen to Episode 41 with Jessica Rasdall: https://www.ashleesang.com/episode41
Download Taryn’s free “5 Mindset Shifts to Make More Money in 30 Days” training: https://onecraftymiss.kartra.com/page/mOt24
Listen to my solo episode on “Getting Outside Perspective to Tap Into Your Own Intuition”: https://www.ashleesang.com/episode46
Check out Taryn’s Empowered for Profit Collective monthly membership: https://www.empoweredforprofit.com
Listen to my solo episode about what to include on your About Page: http://www.ashleesang.com/episode57
Learn more about Go For It, Creative: https://goforitcreative.com
Connect with Taryn on LinkedIn: https://www.linkedin.com/in/taryn-jerez424
Follow Taryn on Instagram: www.instagram.com/goforitcreative
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Answering Your Burning Marketing Questions

This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility.
(This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.)
For the full show notes, visit https://www.ashleesang.com/episode70
 
RESOURCES MENTIONED:
Book a Quick Win Consulting Call to get direct feedback and co-created solutions to your own questions: https://www.ashleesang.com/quickwin
Check out if my asynchronous Messaging Momentum is the right fit for you: https://www.ashleesang.com/month
Check out Jemoy Creative’s services: https://www.jemoycreative.com
Check out Brandee Nichols’ podcast management & editing services: https://www.brandeenichols.com
Read Seth Godin’s This Is Marketing: https://www.goodreads.com/book/show/40549476-this-is-marketing
Listen to Episode 23—Prioritizing Accessibility & Equity with Erin Perkins: https://www.ashleesang.com/episode23
Listen to Episode 30—Aligning With A Vision That Brings Joy with Simone McNish: https://www.ashleesang.com/episode30
Listen to Episode 39—Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
Download Power To The Persona Guided Workbook: https://www.ashleesang.com/persona
Read the “Persona Development for Your People-Centered Business” blog post: https://ashleesang.com/persona-development-for-your-people-centered-business
Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
Listen to Episode 63 about elevator pitches (Introducing Yourself With Confidence): https://www.ashleesang.com/episode63
Download A Visionary’s Guide To Elevator Pitches (How To Talk To Real People About What You Do And Why It Matters): https://ashleesang.com/podcastfreebie
Check out Jenna Warriner’s Magic Marketing Machine: https://magicmarketingmachine.com
See Steph’s original post about email marketing: https://www.threads.net/@etchastephdesigns/post/C5n4R7nLCPx/?xmt=AQGzN1qYmES93OirvhxpqBgXdPZVn46Avz6KRVrlmfSG8A
Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55
 
CONTINUE THE CONVERSATION:
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Caring For Yourself For A Pleasure-Driven Life with Barella Roberson

I’m so excited to chat with Barella Roberson, Chief Alchemist and CEO of BLK Alchemy.
Barella’s vibrant personality, her focus on being in conversation with customers, and her unique niche at the intersection of clean beauty, melanated skincare, sensual wellness make for a super interesting episode. 
And even though what she’s selling and the conversations she’s facilitating are still taboo in so many ways, her experiences as an entrepreneur and marketer will translate no matter your industry.
For the full show notes, visit https://www.ashleesang.com/episode69
 
RESOURCES MENTIONED:
Check out all of BLK Alchemy’s products: http://blkalchemy.co/
Listen to BLK Alchemy The Podcast: https://www.blkalchemy.co/blogs/podcasts
Connect with Barella on LinkedIn: https://www.linkedin.com/in/barellaroberson
Follow BLK Alchemy on Instagram: https://www.instagram.com/blkalchemy.co
Check out BLK Alchemy Founder’s event: https://www.sexdownsouth.com
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Crafting An Impactful Brand Messaging Strategy

It’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy. 
Get clear on what you want to stand for so that you can stand out. And start sharing messages that matter to you.
For the full show notes, visit https://www.ashleesang.com/episode68
 
RESOURCES MENTIONED:
Learn more about the Messages That Matter brand messaging intensive: https://ashleesang.com/vip 
Listen to Episode 57 - Cracking The About Page Code: https://www.ashleesang.com/episode57
Listen to Episode 59 - Living Out Your Brand Values: https://www.ashleesang.com/episode59
Listen to Episode 24 - Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
Download your copy of the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
 
CONTINUE THE CONVERSATION:
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

BONUS: Pinning Your Way To Impact & Purpose with Isabel Talens

I’m so excited to chat with Content Strategist and Pinterest Expert Isabel Talens in this bonus episode. 
Pinterest is the great unknown for most of us, especially in a business context, so this is some much-needed context and inspiration to actually leverage Pinterest to attract leads or sell digital products with long-term visibility on the platform.
For the full show notes, visit https://www.ashleesang.com/episode67
 
RESOURCES MENTIONED:
Watch our original Instagram Live together: https://www.instagram.com/reel/CqI3oaYIZ5P
Check out Isabel Talens Marketing: https://www.isabeltalens.com
Watch Isabel’s Free Pinterest Lead-Generation Training*: https://ashleesang.krtra.com/t/gB7S6UqyLvrK
Follow Isabel on Instagram: https://www.instagram.com/isabeltalensmarketing
Follow Isabel on Pinterest: https://www.pinterest.com/isabeltalensm
Read my blog post on Isabel’s site about How To Effortlessly Share Your Brand Values To Attract Loyal Clients: https://www.isabeltalens.com/blog/brand-values
*affiliate links
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Marketing Yourself As A Marketer with Cyndi Zaweski

I’m so excited to chat with Content Strategist & Writer Cyndi Zaweski of Ascent StoryCraft. Sometimes when we get connected with new clients, it’s the perfect fit, like with Cyndi. She and I have done a full brand messaging strategy together, Quick Win Consulting Calls, and we’ve chatted behind the scenes. It’s been such a cool co-creation and friendship over the years. And that’s what we’re unpacking in this episode.
Cyndi is savvy and smart, and super proud of the brand she’s built, in part in collaboration with me, as her vision and services and offerings have evolved and expanded. She’s all about self-expression and self discovery as you grow as a human and a brand.
For the full show notes, visit https://www.ashleesang.com/episode66
 
RESOURCES MENTIONED:
Listen to episode 64 - Collaborating Toward Growth & Freedom with Rosa Sarmento: https://www.ashleesang.com/episode64
Learn more about the Messages That Matter Brand Messaging Intensive: https://www.ashleesang.com/vip
Learn more about Quick Win Consulting Calls: https://www.ashleesang.com/quickwin
Listen to episode 61 - Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
Check out Ascent StoryCraft: http://www.cyndizaweski.com
Follow Cyndi on Instagram: https://www.instagram.com/ascent_storycraft
Connect with Cyndi on LinkedIn: https://www.linkedin.com/in/cyndi-zaweski
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Leaning Into Your Values For Unconventional Impact

Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better.
For the full show notes, visit https://www.ashleesang.com/episode65
 
RESOURCES MENTIONED:
Listen to Episode 2 - How Brand Messaging Brings Clarity To Your Business: https://www.ashleesang.com/episode2
Listen to my Values-Aligned Branding & Marketing playlist: https://open.spotify.com/playlist/7wSS0ku6N8IzWydu6YyEmP?si=e74bab954c694414
Listen to Episode 63 - Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
Check out Danielle Doby’s I Am Her Tribe: https://www.danielledoby.com/books
Subscribe to James Clear’s 3-2-1 newsletter: https://jamesclear.com/3-2-1
Apply to work with me 1:1 via my scholarship fund: https://www.ashleesang.com/scholarship
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to Episode 64 - Collaborating Toward Growth & Freedom with Rosa Sarmento: https://www.ashleesang.com/episode64
Listen to Episode 38 - Doubling Down on Collaboration with Sharee Collier: https://www.ashleesang.com/episode38
Check out Work For Impact: https://community.workforimpact.com/home
Check out Wethos: https://www.wethos.co
Check out WordSpark Social Impact Job Board: https://www.wordsparkconsulting.com/social-impact-jobs
Check out Word of Mouth newsletter: https://www.wordsofmouth.org
Check out RadComms Google Group: https://www.radcommsnetwork.org/join
Check out The Impact Job: https://www.theimpactjob.com
Check out District Bliss: https://districtbliss.com
Check out Veets: https://www.veets.io
Check out Like Minded Collective*: https://www.likemindedcollective.com?ref=mtc4ngz
Check out the Ecopreneur Community: https://www.facebook.com/groups/ecopreneurcommunity
Listen to Episode 22 - Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
Check out Alt Marketing School*: https://ashleesang.com/AltMarketingCertification
Check out 1% for the Planet: http://onepercentfortheplanet.org
Check out B Corps: https://www.bcorporation.net
Check out The Communications Network: https://www.comnetwork.org
Check out Yellow Co*: https://yellow-co.subbly.co/?r=761466&s=16496
Check out Reconsidered: https://www.reconsidered.co
Check out Be Social Change: www.besocialchange.com
Check out Social Impact World: https://www.socialimpactworld.com
Check out Clean Creatives: https://cleancreatives.org
Download my conscious marketing workbooks: https://ashleesang.com/resources/conscious-marketing-worksheets
*affiliate links
 
CONTINUE THE CONVERSATION:
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang 

Collaborating Toward Growth & Freedom with Rosa Sarmento

I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency. 
This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration.
For the full show notes, visit https://www.ashleesang.com/episode64
 
RESOURCES MENTIONED:
Listen to Rosa’s interview on the Introvertpreneur Podcast: https://thetarareid.com/launching-a-podcast-with-purpose-with-rosa-sarmento
Listen to my interview on the Introvertpreneur Podcast: https://thetarareid.com/creating-aligned-brand-messaging-and-brand-values-with-ashlee-sang
Download Rosa’s free podcast launch plan: https://ideablossoms.com/podcast-launch-calendar
Listen to Marti’s Rebel Maker Podcast: https://ashleesang.com/podcast-interview-rebel-maker-podcast
Listen to Olena’s Breverie Handbook podcast: https://podcasts.apple.com/us/podcast/breverie-handbook/id1658377654
Give back through your business via B1G1: https://b1g1.com
Check out Rosa and her team’s podcast launch and management services: https://ideablossoms.com
Connect with Rosa on LinkedIn: https://www.linkedin.com/in/rosa-sarmento
Follow Rosa on Instagram: https://www.instagram.com/idea.blossoms
 
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter 
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie 
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang