Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Jul 30, 2024
Tuesday Jul 30, 2024
I’m so excited to chat with Content Strategist and Pinterest Expert Isabel Talens in this bonus episode.
Pinterest is the great unknown for most of us, especially in a business context, so this is some much-needed context and inspiration to actually leverage Pinterest to attract leads or sell digital products with long-term visibility on the platform.
For the full show notes, visit https://www.ashleesang.com/episode67
RESOURCES MENTIONED:
Watch our original Instagram Live together: https://www.instagram.com/reel/CqI3oaYIZ5P
Check out Isabel Talens Marketing: https://www.isabeltalens.com
Watch Isabel’s Free Pinterest Lead-Generation Training*: https://ashleesang.krtra.com/t/gB7S6UqyLvrK
Follow Isabel on Instagram: https://www.instagram.com/isabeltalensmarketing
Follow Isabel on Pinterest: https://www.pinterest.com/isabeltalensm
Read my blog post on Isabel’s site about How To Effortlessly Share Your Brand Values To Attract Loyal Clients: https://www.isabeltalens.com/blog/brand-values
*affiliate links
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Jul 16, 2024
Tuesday Jul 16, 2024
I’m so excited to chat with Content Strategist & Writer Cyndi Zaweski of Ascent StoryCraft. Sometimes when we get connected with new clients, it’s the perfect fit, like with Cyndi. She and I have done a full brand messaging strategy together, Quick Win Consulting Calls, and we’ve chatted behind the scenes. It’s been such a cool co-creation and friendship over the years. And that’s what we’re unpacking in this episode.
Cyndi is savvy and smart, and super proud of the brand she’s built, in part in collaboration with me, as her vision and services and offerings have evolved and expanded. She’s all about self-expression and self discovery as you grow as a human and a brand.
For the full show notes, visit https://www.ashleesang.com/episode66
RESOURCES MENTIONED:
Listen to episode 64 - Collaborating Toward Growth & Freedom with Rosa Sarmento: https://www.ashleesang.com/episode64
Learn more about the Messages That Matter Brand Messaging Intensive: https://www.ashleesang.com/vip
Learn more about Quick Win Consulting Calls: https://www.ashleesang.com/quickwin
Listen to episode 61 - Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
Check out Ascent StoryCraft: http://www.cyndizaweski.com
Follow Cyndi on Instagram: https://www.instagram.com/ascent_storycraft
Connect with Cyndi on LinkedIn: https://www.linkedin.com/in/cyndi-zaweski
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Jul 02, 2024
Tuesday Jul 02, 2024
Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better.
For the full show notes, visit https://www.ashleesang.com/episode65
RESOURCES MENTIONED:
Listen to Episode 2 - How Brand Messaging Brings Clarity To Your Business: https://www.ashleesang.com/episode2
Listen to my Values-Aligned Branding & Marketing playlist: https://open.spotify.com/playlist/7wSS0ku6N8IzWydu6YyEmP?si=e74bab954c694414
Listen to Episode 63 - Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
Check out Danielle Doby’s I Am Her Tribe: https://www.danielledoby.com/books
Subscribe to James Clear’s 3-2-1 newsletter: https://jamesclear.com/3-2-1
Apply to work with me 1:1 via my scholarship fund: https://www.ashleesang.com/scholarship
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to Episode 64 - Collaborating Toward Growth & Freedom with Rosa Sarmento: https://www.ashleesang.com/episode64
Listen to Episode 38 - Doubling Down on Collaboration with Sharee Collier: https://www.ashleesang.com/episode38
Check out Work For Impact: https://community.workforimpact.com/home
Check out Wethos: https://www.wethos.co
Check out WordSpark Social Impact Job Board: https://www.wordsparkconsulting.com/social-impact-jobs
Check out Word of Mouth newsletter: https://www.wordsofmouth.org
Check out RadComms Google Group: https://www.radcommsnetwork.org/join
Check out The Impact Job: https://www.theimpactjob.com
Check out District Bliss: https://districtbliss.com
Check out Veets: https://www.veets.io
Check out Like Minded Collective*: https://www.likemindedcollective.com?ref=mtc4ngz
Check out the Ecopreneur Community: https://www.facebook.com/groups/ecopreneurcommunity
Listen to Episode 22 - Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
Check out Alt Marketing School*: https://ashleesang.com/AltMarketingCertification
Check out 1% for the Planet: http://onepercentfortheplanet.org
Check out B Corps: https://www.bcorporation.net
Check out The Communications Network: https://www.comnetwork.org
Check out Yellow Co*: https://yellow-co.subbly.co/?r=761466&s=16496
Check out Reconsidered: https://www.reconsidered.co
Check out Be Social Change: www.besocialchange.com
Check out Social Impact World: https://www.socialimpactworld.com
Check out Clean Creatives: https://cleancreatives.org
Download my conscious marketing workbooks: https://ashleesang.com/resources/conscious-marketing-worksheets
*affiliate links
CONTINUE THE CONVERSATION:
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Jun 18, 2024
Tuesday Jun 18, 2024
I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency.
This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration.
For the full show notes, visit https://www.ashleesang.com/episode64
RESOURCES MENTIONED:
Listen to Rosa’s interview on the Introvertpreneur Podcast: https://thetarareid.com/launching-a-podcast-with-purpose-with-rosa-sarmento
Listen to my interview on the Introvertpreneur Podcast: https://thetarareid.com/creating-aligned-brand-messaging-and-brand-values-with-ashlee-sang
Download Rosa’s free podcast launch plan: https://ideablossoms.com/podcast-launch-calendar
Listen to Marti’s Rebel Maker Podcast: https://ashleesang.com/podcast-interview-rebel-maker-podcast
Listen to Olena’s Breverie Handbook podcast: https://podcasts.apple.com/us/podcast/breverie-handbook/id1658377654
Give back through your business via B1G1: https://b1g1.com
Check out Rosa and her team’s podcast launch and management services: https://ideablossoms.com
Connect with Rosa on LinkedIn: https://www.linkedin.com/in/rosa-sarmento
Follow Rosa on Instagram: https://www.instagram.com/idea.blossoms
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters.
On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do?
Enter: the elevator pitch.
This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable first impression, no matter the context.
So that you have the confidence to introduce yourself and and your brand in order to get the values-aligned visibility you want—aka become known and “put yourself out there” on your own terms and connect on a human-to-human level.
For the full show notes, visit https://www.ashleesang.com/episode63
RESOURCES MENTIONED:
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/podcastfreebie
Listen to Episode 59 - Living Out Your Brand Values: https://www.ashleesang.com/episode59
Jonathan Stark’s Laser Focused Positioning Statement: https://jonathanstark.com/daily/20170911-so-what-exactly-is-a-laser-focused-positioning-statement-anyway
Listen to Episode 37 - Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
Check out Cyndi’s work through Ascent StoryCraft: http://www.cyndizaweski.com/
CONTINUE THE CONVERSATION:
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday May 21, 2024
Tuesday May 21, 2024
I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences.
We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and complete entrepreneurial newbie, found her role in the CPG and femcare spaces, and became a CEO that looks and acts differently than whatever stereotypes come to mind.
Whether you’re a solopreneur service provider or aiming to scale your product-based business to multi-million dollars in revenue like Lauren has, her story absolutely translates to whatever your business vision is.
For the full show notes, visit https://www.ashleesang.com/episode62
RESOURCES MENTIONED:
Check out Semaine Health’s entire supplement line (and use code P&P20 to get 20% off, just for listening to this podcast!): https://www.semainehealth.com
Look into Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
Listen to Episode 51—Expressing All That You Are with Cate Scott Campbell: https://www.ashleesang.com/episode51
Listen to Episode 29—Embracing The New & Unknown with Joanna Waterfall: https://www.ashleesang.com/episode29
Check out Heather Vickery’s Human Design resources: https://vickeryandco.com
Read Taking Charge of Your Fertility: https://www.tcoyf.com/taking-charge-of-your-fertility
Read Period Power: https://www.goodreads.com/en/book/show/40653191
Read The Menopause Manifesto: https://www.goodreads.com/en/book/show/55272232
Read What Fresh Hell Is This: http://heathercorinna.com/project/what-fresh-hell-is-this-perimenopause-menopause-other-indignities-and-you-a-guide
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenleecrane
Follow Semaine on Instagram: https://www.instagram.com/semainehealth
Follow Semaine on TikTok: https://www.tiktok.com/@semaine_health
*affiliate links
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday May 07, 2024
Tuesday May 07, 2024
Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent.
Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change.
And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!)
For the full show notes, visit https://www.ashleesang.com/episode61
RESOURCES MENTIONED:
Read James Clear’s 3-2-1 Newsletter: https://jamesclear.com/3-2-1/february-29-2024
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 16—How Brand Messaging Is A Catalyst for Change: https://www.ashleesang.com/episode16
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview.
I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and her personal development along the way. Ultimately, she encourages us to own what we choose to do and back ourselves up with knowledge as we grow. She advocates for using listening skills as a tool to get insight from data, our team, supporters, and especially the people we serve. And to care ourselves, even when we have tons of passions or responsibilities vying for our time and attention.
For the full show notes, visit https://www.ashleesang.com/episode60
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to my thoughts on Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Check out all of Clever Girl Finance’s resources: https://clevergirlfinance.com
Read Bola’s Substack: https://bolasokunbi.substack.com
Connect with Bola on LinkedIn: https://www.linkedin.com/in/bola-sokunbi
Follow Bola on Instagram: https://www.instagram.com/bolasokunbi
Follow Clever Girl Finance on Instagram: www.instagram.com/clevergirlfinance
Read Bola’s books: https://www.clevergirlfinance.com/books
Listen to my interview on The Clever Girls Know Podcast: https://soundcloud.com/clevergirlfinance/327-how-ashlee-has-managed-her-personal-and-business-finances-to-build-her-marketing-business
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.
For the full show notes, visit https://www.ashleesang.com/episode59
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Read how your building your brand is like baking a cake: https://ashleesang.com/your-proverbial-brand-cake/
Check out the original sources for the values-aligned business stats I referenced: https://ashleesang.com/a-statistical-case-for-caring-about-values
Grab the Standard To Standout Email Template Collection: https://www.ashleesang.com/emails
Listen to my interview with Angela about staying rooted in your creative vision: https://www.ashleesang.com/episode54
Listen to my thoughts about niching vs audience development: https://www.ashleesang.com/episode24
Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Listen to my thoughts on getting outside perspective to tap into your own intuition: https://www.ashleesang.com/episode46
Listen to “Staying In Your Lane By Sharpening Your Self-Awareness” with Jenn Rivera: https://www.ashleesang.com/episode49
Listen to “Expressing All That You Are” with Cate Scott Campbell: https://www.ashleesang.com/episode51
Check out my values-aligned brand messaging intensive: https://www.ashleesang.com/vip
Apply to become a pro bono client through my scholarship fund: https://www.ashleesang.com/scholarship
Listen to my episode about reframing a brand identity crisis and doing a values audit on myself: https://www.ashleesang.com/episode28
Listen to my episode about how values determine how you spend and attract money: https://www.ashleesang.com/episode7
Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie.
For the full show notes, visit https://www.ashleesang.com/episode58
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to The Copywriter Club Podcast interview with Jordan: https://thecopywriterclub.com/systems-jordan-gill
Check out my Messages That Matter VIP Day: https://www.ashleesang.com/vip
Listen to Mai-Kee Tsang’s interview—“Daring To Do Things Differently”: https://www.ashleesang.com/episode56
Listen to Ashley Kang’s interview—“Implementing CEO Days To Go From Chaos To Clarity”: https://www.ashleesang.com/episode4
Listen to Devin Lee’s interview—“Bringing Enthusiasm and Fun To Efficiency”: https://www.ashleesang.com/episode32
Listen to Laura Kelly’s interview—“Navigating Your Numbers To Tell Stories & Make Bold Decisions”: https://www.ashleesang.com/episode8
Listen to Tania Bhattacharyya’s interview—“Leveraging LinkedIn The Lazy Way”: https://www.ashleesang.com/episode14
Listen to Jenn Rivera’s interview—“Staying In Your Lane By Sharpening Your Self-Awareness”: https://www.ashleesang.com/episode49
Listen to Erin Perkins’s interview—“Prioritizing Accessibility & Equity”: https://www.ashleesang.com/episode23
Check out Systems Saved Me: https://www.systemssavedme.com
Listen to Jordan’s Systems Saved Me Podcast: https://podcasts.apple.com/us/podcast/systems-saved-me/id1132277855
Follow Jordan on Instagram: https://www.instagram.com/systemssavedme
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanhgill
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: https://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang