Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page.
Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page!
For the full show notes, visit https://www.ashleesang.com/episode57
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to my interview with Laura: https://www.ashleesang.com/episode8.
Read this post about your own personal jargon: https://ashleesang.com/whats-your-own-personal-jargon
Bonus: Read this post about whether or not to include jargon in your copy: https://ashleesang.com/to-jargon-or-not-to-jargon
Join me for a FREE About You Audit on April 11: https://lu.ma/9o70zdz2
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: https://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable visibility practices that align with her values.
For the full show notes, visit https://www.ashleesang.com/episode56
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to The Copywriter Club episode where I first was introduced to Mai-kee: https://thecopywriterclub.com/pitching-podcasts-mai-kee-tsang
Listen to The Quiet Rebels® Podcast: https://maikeetsang.com/podcast
Learn more about Claire Paniccia: https://www.clairepaniccia.com
Hear my additional thoughts on audience feedback and outside perspective as a tool: www.ashleesang.com/episode46
Listen to my interview with CEO Day Coach & Systems Pro Ashley Kang: https://www.ashleesang.com/episode4
Check out Mai-kee’s website: https://maikeetsang.com
Connect with Mai-kee on LinkedIn: https://www.linkedin.com/in/maikeetsang
Follow Mai-kee on Instagram: https://www.instagram.com/maikeetsang
Grab her Cuppa Catch Ups™ Mini-Workshop*: https://mai-kee-tsang.mykajabi.com/a/2147570925/JvDJSR2M
Sign up for her "Inside Insights" emails: https://maikeetsang.com/insideinsights
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Invest in the Standard To Standout Email Collection, curated and customizable canned emails to make your customer experience feel and sound like you: https://www.ashleesang.com/emails
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between.
So in this episode, I’m sharing some changes that are coming down the pike and the reasons why. (Spoiler alert: 2 big reasons are audience feedback and alignment with my values. No surprise there.) And I’ll be using my podcast and business as an example, but I invite you to translate these ideas of evaluating your goals, your potential for impact, and especially your time, money, and energy bandwidth to whatever it is you’re excited about and actively working toward.
For the full show notes, visit https://www.ashleesang.com/episode55
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
Listen to Episode 34—Putting Family First in Life and Business with Andria Singletary: https://www.ashleesang.com/episode34
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 6—Business Banter Bonus Episode - Speaking Your Clients’ Language with Sarah Sambles: https://www.ashleesang.com/episode6
Apply to the scholarship fund to work together for free: https://www.ashleesang.com/scholarship
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Invest in the Standard To Standout Email Collection, curated and customizable canned emails to make your customer experience feel and sound like you: https://www.ashleesang.com/emails
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly.
We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective but tuning out the noise.
And this is an extra exciting episode because Angela and I launched a collection of customizable email templates. It combines her workflow and customer experience expertise with my messaging magic. Be sure to check out the Standard To Standout Email Template Collection below.
For the full show notes, visit https://www.ashleesang.com/episode54
RESOURCES MENTIONED:
Grab our Standard To Standout Email Template Collection: https://ashleesang.com/emails
Listen to my interview with Michelle Miller: https://www.ashleesang.com/episode26
Check out The Green Marketing Academy*: https://ashleesang--thegreenmarketingacademy.thrivecart.com/the-green-marketing-academy-self-paced
Give Dubsado a try: Dubsado*: http://dubsado.com/?c=ashleesang
Check out Renee Lynn Creative: https://www.reneelynncreative.com
Check out Angela’s Thought Partnership Systems Refresh Sessions: https://www.angelaellison.com/services
Read Quiet Marketing: https://www.danigardner.com/quiet-marketing-book
Visit Angela’s website: https://www.angelaellison.com
Follow Angela on Instagram: https://www.instagram.com/angelaecreative
Connect with Angela on LinkedIn: https://www.linkedin.com/in/angela-ellison-creative-systems
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
I’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about finding joy and personal worth outside of the important work we do.
For the full show notes, visit https://www.ashleesang.com/episode53
RESOURCES MENTIONED:
Check out Nomad Copy Agency: www.nomadcopyagency.com
Download Sam’s Flash Sales Guide*: https://ashleesang--nomadcopyagency.thrivecart.com/flash-sale-emails
Follow Sam on Instagram: https://www.instagram.com/nomad.copy
Connect with Sam on LinkedIn: https://www.linkedin.com/in/samanthaburmeister
Read the 4-Hour Workweek: https://www.goodreads.com/book/show/368593.The_4_Hour_Workweek
Read The Sugar Jar: https://www.goodreads.com/book/show/60563725-the-sugar-jar
Read The Good Enough Job: https://www.goodreads.com/book/show/62192519-the-good-enough-job
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
I’m so excited to chat with Nathalie Amlani, Personal Brand Photographer and Strategist of Pictonat Photography. She’s a proud mama and longtime entrepreneur who invests a lot of time and energy into her mindset and boundaries so she can advocate for her family, herself, and her clients.
We cover burnout and mental health and the comparison trap as she shares how she shifted from a corporate project manager job to being her own boss.
For the full show notes, visit https://www.ashleesang.com/episode52
RESOURCES MENTIONED:
Listen to my interview with Ashley Kang: https://www.ashleesang.com/episode4
Check out Ashley’s CEO Day Course*: https://ashleesang--ahkbusinessmanagement.thrivecart.com/ceo-day-course/
Download Nathalie’s Free Brand Clarity Workbook: https://pictonat.com/brand-clarity-workbook
Watch Nathalie & my LinkedIn Live conversation about where your values & visuals intersect so you can represent what you care about most and attract your ideal clients: https://www.linkedin.com/events/7066877487691034624
Check out Pictonat Photography: https://pictonat.com
Follow Nathalie on Instagram: http://instagram.com/pictonatbrandingcreative
Connect with Nathalie on LinkedIn: https://www.linkedin.com/in/nathalie-amlani
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
I’m so excited to chat with Cate Scott Campbell, Founder & Chief Expression Officer of Ecstatic Voice. Our conversation is full of visual metaphors about life, business, and voicing your values and vision as your truest self.
For the full show notes, visit https://www.ashleesang.com/episode51
RESOURCES MENTIONED:
Give Podbean* a try for your podcast hosting: https://www.podbean.com/ashleesang
Check out Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
Check out Ecstatic Voice: https://www.ecstaticvoice.co/
Explore the My Creative Type assessment: https://mycreativetype.com
Read more about Cate’s ideas around “The Trampoline”: https://ecstaticvoice.substack.com/p/v-jump
Read Untamed: https://www.goodreads.com/book/show/52129515-untamed
Listen to Reaching Your Potential Through Self-Love with Liz Wilcox: https://www.ashleesang.com/episode36
Download Cate’s Meet Your Voice: http://ecstaticvoice.myflodesk.com/meetyourvoice
Follow The Ecstatic Review: http://ecstaticvoice.substack.com/
Follow Cate on Instagram: http://www.instagram.com/ecstaticvoice
Connect with Cate on LinkedIn: https://www.linkedin.com/in/catescottcampbell
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
Whether it’s the tiny milestones or the monumental, life-and-business-changing shifts, I hope you make the time to publicly and privately celebrate all the progress you’ve made and all the potential you have to make so much more. You deserve to feel good about yourself, your work, and your impact. And you deserve to talk about all of the above with ease.
For the full show notes, visit https://www.ashleesang.com/episode50
RESOURCES MENTIONED:
Listen to my conversation with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29
Check out Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
Listen to Episode 42: Generating More Momentum In Your Business: https://www.ashleesang.com/episode42
Join me for a free “About You Audit” on Jan 10: https://lu.ma/s251vjmx
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
Book a free Collaboration Call to chat about working together: https://ashleesang.com/podcastfreebie
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Dec 26, 2023
Tuesday Dec 26, 2023
I’m so excited to chat with Jenn Rivera, Founder & CEO of Ascender Consulting. She’s a no-nonsense, super relational business owner who’s great at big picture visioning, but is also an awesome ops and systems thinker.
Jenn is a big fan of staying in your lane, not only to lean into your strengths, but also to get closer to that ever-elusive work-life balance. And for her, self-awareness is the most important step.
For the full show notes, visit https://www.ashleesang.com/episode49
RESOURCES MENTIONED:
Try out Notion*: https://affiliate.notion.so/vz0c29qgx1x0
Consider a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
Check out my Conscious Marketing Workbooks (made in Notion!): https://www.ashleesang.com/resources
Kolbe A: https://www.kolbe.com/kolbe-a-index
Take the StrengthFinders: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx
Listen to my episode about Unpacking 10 Personality Tests for Human-First Entrepreneurs: https://www.ashleesang.com/episode20
Read Living Forward: https://livingforwardbook.com
Listen to our episode with ADHD Business Coach Katie McManus: https://www.ashleesang.com/episode48
Check out Ascender Consulting: www.AscenderConsulting.com
Download Jenn’s free “Just Say No” guide: https://www.ascenderconsulting.com/wp-content/uploads/2023/06/Just-Say-No-Final.pdf
Follow Ascender Consulting on Instagram: https://www.instagram.com/Ascender.Consulting
Follow XMZ Society on Instagram: https://www.instagram.com/XMZ.Society
Connect with Jenn on LinkedIn: https://www.LinkedIn.com/in/jennascender
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
I’m so excited to chat with Katie McManus, Business Strategist and Money Mindset Coach. She works specifically with ADHD business owners and our conversation is full of energy and ideas. Even if you don’t identify as someone with ADHD, you’ll get a lot out of the honest, direct way Katie thinks about business, priorities, and community.
For the full show notes, visit https://www.ashleesang.com/episode48
RESOURCES MENTIONED:
Listen to Episode 3 - Leaving A Legacy As A First Generation Entrepreneur with Hailey Ellis-Kelley: https://www.ashleesang.com/episode3
Learn about the Sacred Money Archetypes: https://sacredmoneyarchetypes.com/quiz
See which Myers Briggs/Harry Potter character you are: https://www.psychologyjunkie.com/heres-the-harry-potter-character-youd-be-based-on-your-myers-briggs-personality-type
Attend Brave Biz Lab (a free group coaching call): https://bookkatiemcmanus.as.me/bravebizlab
Check out Katie McManus Coaching: www.katiemcmanus.com
Follow Katie on Instagram: http://instagram.com/katie.the.coach
Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiemcmanusleadership
Check out Bluehost* for your website and email address hosting: https://ashleesang.com/bluehost
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang