Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters.
On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do?
Enter: the elevator pitch.
This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable first impression, no matter the context.
So that you have the confidence to introduce yourself and and your brand in order to get the values-aligned visibility you want—aka become known and “put yourself out there” on your own terms and connect on a human-to-human level.
For the full show notes, visit https://www.ashleesang.com/episode63
RESOURCES MENTIONED:
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/podcastfreebie
Listen to Episode 59 - Living Out Your Brand Values: https://www.ashleesang.com/episode59
Jonathan Stark’s Laser Focused Positioning Statement: https://jonathanstark.com/daily/20170911-so-what-exactly-is-a-laser-focused-positioning-statement-anyway
Listen to Episode 37 - Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
Check out Cyndi’s work through Ascent StoryCraft: http://www.cyndizaweski.com/
CONTINUE THE CONVERSATION:
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday May 21, 2024
Tuesday May 21, 2024
I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences.
We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and complete entrepreneurial newbie, found her role in the CPG and femcare spaces, and became a CEO that looks and acts differently than whatever stereotypes come to mind.
Whether you’re a solopreneur service provider or aiming to scale your product-based business to multi-million dollars in revenue like Lauren has, her story absolutely translates to whatever your business vision is.
For the full show notes, visit https://www.ashleesang.com/episode62
RESOURCES MENTIONED:
Check out Semaine Health’s entire supplement line (and use code P&P20 to get 20% off, just for listening to this podcast!): https://www.semainehealth.com
Look into Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
Listen to Episode 51—Expressing All That You Are with Cate Scott Campbell: https://www.ashleesang.com/episode51
Listen to Episode 29—Embracing The New & Unknown with Joanna Waterfall: https://www.ashleesang.com/episode29
Check out Heather Vickery’s Human Design resources: https://vickeryandco.com
Read Taking Charge of Your Fertility: https://www.tcoyf.com/taking-charge-of-your-fertility
Read Period Power: https://www.goodreads.com/en/book/show/40653191
Read The Menopause Manifesto: https://www.goodreads.com/en/book/show/55272232
Read What Fresh Hell Is This: http://heathercorinna.com/project/what-fresh-hell-is-this-perimenopause-menopause-other-indignities-and-you-a-guide
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenleecrane
Follow Semaine on Instagram: https://www.instagram.com/semainehealth
Follow Semaine on TikTok: https://www.tiktok.com/@semaine_health
*affiliate links
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday May 07, 2024
Tuesday May 07, 2024
Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent.
Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change.
And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!)
For the full show notes, visit https://www.ashleesang.com/episode61
RESOURCES MENTIONED:
Read James Clear’s 3-2-1 Newsletter: https://jamesclear.com/3-2-1/february-29-2024
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 16—How Brand Messaging Is A Catalyst for Change: https://www.ashleesang.com/episode16
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview.
I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and her personal development along the way. Ultimately, she encourages us to own what we choose to do and back ourselves up with knowledge as we grow. She advocates for using listening skills as a tool to get insight from data, our team, supporters, and especially the people we serve. And to care ourselves, even when we have tons of passions or responsibilities vying for our time and attention.
For the full show notes, visit https://www.ashleesang.com/episode60
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to my thoughts on Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Check out all of Clever Girl Finance’s resources: https://clevergirlfinance.com
Read Bola’s Substack: https://bolasokunbi.substack.com
Connect with Bola on LinkedIn: https://www.linkedin.com/in/bola-sokunbi
Follow Bola on Instagram: https://www.instagram.com/bolasokunbi
Follow Clever Girl Finance on Instagram: www.instagram.com/clevergirlfinance
Read Bola’s books: https://www.clevergirlfinance.com/books
Listen to my interview on The Clever Girls Know Podcast: https://soundcloud.com/clevergirlfinance/327-how-ashlee-has-managed-her-personal-and-business-finances-to-build-her-marketing-business
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.
For the full show notes, visit https://www.ashleesang.com/episode59
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Read how your building your brand is like baking a cake: https://ashleesang.com/your-proverbial-brand-cake/
Check out the original sources for the values-aligned business stats I referenced: https://ashleesang.com/a-statistical-case-for-caring-about-values
Grab the Standard To Standout Email Template Collection: https://www.ashleesang.com/emails
Listen to my interview with Angela about staying rooted in your creative vision: https://www.ashleesang.com/episode54
Listen to my thoughts about niching vs audience development: https://www.ashleesang.com/episode24
Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Listen to my thoughts on getting outside perspective to tap into your own intuition: https://www.ashleesang.com/episode46
Listen to “Staying In Your Lane By Sharpening Your Self-Awareness” with Jenn Rivera: https://www.ashleesang.com/episode49
Listen to “Expressing All That You Are” with Cate Scott Campbell: https://www.ashleesang.com/episode51
Check out my values-aligned brand messaging intensive: https://www.ashleesang.com/vip
Apply to become a pro bono client through my scholarship fund: https://www.ashleesang.com/scholarship
Listen to my episode about reframing a brand identity crisis and doing a values audit on myself: https://www.ashleesang.com/episode28
Listen to my episode about how values determine how you spend and attract money: https://www.ashleesang.com/episode7
Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie.
For the full show notes, visit https://www.ashleesang.com/episode58
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to The Copywriter Club Podcast interview with Jordan: https://thecopywriterclub.com/systems-jordan-gill
Check out my Messages That Matter VIP Day: https://www.ashleesang.com/vip
Listen to Mai-Kee Tsang’s interview—“Daring To Do Things Differently”: https://www.ashleesang.com/episode56
Listen to Ashley Kang’s interview—“Implementing CEO Days To Go From Chaos To Clarity”: https://www.ashleesang.com/episode4
Listen to Devin Lee’s interview—“Bringing Enthusiasm and Fun To Efficiency”: https://www.ashleesang.com/episode32
Listen to Laura Kelly’s interview—“Navigating Your Numbers To Tell Stories & Make Bold Decisions”: https://www.ashleesang.com/episode8
Listen to Tania Bhattacharyya’s interview—“Leveraging LinkedIn The Lazy Way”: https://www.ashleesang.com/episode14
Listen to Jenn Rivera’s interview—“Staying In Your Lane By Sharpening Your Self-Awareness”: https://www.ashleesang.com/episode49
Listen to Erin Perkins’s interview—“Prioritizing Accessibility & Equity”: https://www.ashleesang.com/episode23
Check out Systems Saved Me: https://www.systemssavedme.com
Listen to Jordan’s Systems Saved Me Podcast: https://podcasts.apple.com/us/podcast/systems-saved-me/id1132277855
Follow Jordan on Instagram: https://www.instagram.com/systemssavedme
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanhgill
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: https://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page.
Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page!
For the full show notes, visit https://www.ashleesang.com/episode57
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to my interview with Laura: https://www.ashleesang.com/episode8.
Read this post about your own personal jargon: https://ashleesang.com/whats-your-own-personal-jargon
Bonus: Read this post about whether or not to include jargon in your copy: https://ashleesang.com/to-jargon-or-not-to-jargon
Join me for a FREE About You Audit on April 11: https://lu.ma/9o70zdz2
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
Follow me on Instagram: https://www.instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable visibility practices that align with her values.
For the full show notes, visit https://www.ashleesang.com/episode56
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to The Copywriter Club episode where I first was introduced to Mai-kee: https://thecopywriterclub.com/pitching-podcasts-mai-kee-tsang
Listen to The Quiet Rebels® Podcast: https://maikeetsang.com/podcast
Learn more about Claire Paniccia: https://www.clairepaniccia.com
Hear my additional thoughts on audience feedback and outside perspective as a tool: www.ashleesang.com/episode46
Listen to my interview with CEO Day Coach & Systems Pro Ashley Kang: https://www.ashleesang.com/episode4
Check out Mai-kee’s website: https://maikeetsang.com
Connect with Mai-kee on LinkedIn: https://www.linkedin.com/in/maikeetsang
Follow Mai-kee on Instagram: https://www.instagram.com/maikeetsang
Grab her Cuppa Catch Ups™ Mini-Workshop*: https://mai-kee-tsang.mykajabi.com/a/2147570925/JvDJSR2M
Sign up for her "Inside Insights" emails: https://maikeetsang.com/insideinsights
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Invest in the Standard To Standout Email Collection, curated and customizable canned emails to make your customer experience feel and sound like you: https://www.ashleesang.com/emails
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between.
So in this episode, I’m sharing some changes that are coming down the pike and the reasons why. (Spoiler alert: 2 big reasons are audience feedback and alignment with my values. No surprise there.) And I’ll be using my podcast and business as an example, but I invite you to translate these ideas of evaluating your goals, your potential for impact, and especially your time, money, and energy bandwidth to whatever it is you’re excited about and actively working toward.
For the full show notes, visit https://www.ashleesang.com/episode55
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
Listen to Episode 34—Putting Family First in Life and Business with Andria Singletary: https://www.ashleesang.com/episode34
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 6—Business Banter Bonus Episode - Speaking Your Clients’ Language with Sarah Sambles: https://www.ashleesang.com/episode6
Apply to the scholarship fund to work together for free: https://www.ashleesang.com/scholarship
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Invest in the Standard To Standout Email Collection, curated and customizable canned emails to make your customer experience feel and sound like you: https://www.ashleesang.com/emails
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly.
We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective but tuning out the noise.
And this is an extra exciting episode because Angela and I launched a collection of customizable email templates. It combines her workflow and customer experience expertise with my messaging magic. Be sure to check out the Standard To Standout Email Template Collection below.
For the full show notes, visit https://www.ashleesang.com/episode54
RESOURCES MENTIONED:
Grab our Standard To Standout Email Template Collection: https://ashleesang.com/emails
Listen to my interview with Michelle Miller: https://www.ashleesang.com/episode26
Check out The Green Marketing Academy*: https://ashleesang--thegreenmarketingacademy.thrivecart.com/the-green-marketing-academy-self-paced
Give Dubsado a try: Dubsado*: http://dubsado.com/?c=ashleesang
Check out Renee Lynn Creative: https://www.reneelynncreative.com
Check out Angela’s Thought Partnership Systems Refresh Sessions: https://www.angelaellison.com/services
Read Quiet Marketing: https://www.danigardner.com/quiet-marketing-book
Visit Angela’s website: https://www.angelaellison.com
Follow Angela on Instagram: https://www.instagram.com/angelaecreative
Connect with Angela on LinkedIn: https://www.linkedin.com/in/angela-ellison-creative-systems
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang