Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
What do you want to be known for?
This is the essential question of building a business you’re proud of. One that feels good. One that ultimately does good.
And brand messaging answers that question for yourself, your team, your customers, and your partners.
For the full show notes, visit https://www.ashleesang.com/episode37
RESOURCES MENTIONED:
Listen to Episode 11: Connection is Everything When Building a Thriving Business: https://www.ashleesang.com/episode11
Listen to Episode 7: Your Brand Values Determine How You Make and Spend Cash: https://www.ashleesang.com/episode7
Join me for a free About You Audit on Oct 12: https://lu.ma/apch1at0
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
I’m so excited to chat with Email Marketer (and 90s pop culture fan) Liz Wilcox.
Liz unapologetically acts in honor of self-love first, giving her less guilt and fuller potential as a high achiever. She’s on a mission to show others what’s possible by leading by examples—mistakes and all.
For the full show notes, visit https://www.ashleesang.com/episode36
RESOURCES MENTIONED:
Listen to Episode 32 with Devin Lee, who brings enthusiasm and fun to efficiency: https://www.ashleesang.com/episode32
Sign up for Liz’s email list: https://lizwilcox.com
Download Liz’s free Mega Email Swipe File*: https://ashleesang--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204
Join Liz’s $9 Email Marketing Membership*: https://ashleesang--lizwilcox.thrivecart.com/email-marketing-membership
Follow Liz on Instagram: https://www.instagram.com/thelizwilcox/
Join us at Teach Me How To Summit*: https://www.thesummithost.com/a/2147645307/urVnHvpD
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
I’m so excited to chat with Alia Khatib, Business & Marketing Consultant of Alia Khatib Consultancy.
For the full show notes, visit https://www.ashleesang.com/episode35
RESOURCES MENTIONED:
Watch our IG Live together where Alia interviews me: https://www.instagram.com/p/CV8498EJI5C/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
Watch our IG Live together where I interview Alia: https://www.instagram.com/p/CWJGOEaJuL5/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
Visit Alia’s website: https://aliakhatib.com/
Connect with Alia on LinkedIn: https://www.linkedin.com/in/alia-khatib
Follow with Alia on Instagram: https://www.instagram.com/marketingconsultant_alia
Download her Content Success Blueprint: https://bit.ly/42DEk0I
Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
I’m excited to chat with Podcast Coach and Strategist, Andria Singletary of Mama Turned Mompreneur. This episode is extra special because she’s the launch strategist behind this podcast!
Andria is calming, organized, and deeply empathetic. You’ll get value out of this episode even if you’re not a mama or caregiver, but if you believe in a family-first approach to life and business, this conversation is especially for you!
For the full show notes, visit https://www.ashleesang.com/episode34
RESOURCES MENTIONED:
Listen to the Mama Turned Mompreneur podcast: https://mamaturnedmompreneur.com/podcast
Download Andria’s free podcast launch guide: http://www.mamaturnedmompreneur.com/podcastlaunchguide
Check out Andria’s group coaching program: https://mamaturnedmompreneur.com/work-with-me
Follow Andria on Instagram: https://www.instagram.com/mamaturnedmompreneur
Connect with Andria on LinkedIn: https://www.linkedin.com/in/mamaturnedmompreneur
Check out Melissa Froehlich’s community: https://melissafroehlich.com
Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Sep 05, 2023
Tuesday Sep 05, 2023
In this solo episode, I’m connecting the dots between the seemingly unlikely combo of values-aligned brand messaging and systems—from delivering the strategy to my clients to tips for leveraging your brand messaging guide to ways we can systematize our values.
You can apply these concepts to delivering your own services and creating systems around what you and your clients need.
Send me your thoughts about systems in your business via voice memo or DM!
For the full show notes, visit https://www.ashleesang.com/episode33
RESOURCES MENTIONED:
Get to know Devin in Episode 32: https://www.ashleesang.com/episode32
Read the original blog post version of this episode on Devin’s website: https://www.devinlee.com/blog/messaging-magic-values-aligned-systems-
Check out Dubsado for your client management, invoicing, workflows, payments, etc: http://dubsado.com/?c=ashleesang *
Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 29, 2023
Tuesday Aug 29, 2023
I’m so excited to chat with Systems Strategist Devin Lee. She brings energy and enthusiasm to everything she does, including making her—and your—business more efficient.
For the full show notes, visit https://www.ashleesang.com/episode32
RESOURCES MENTIONED:
Listen to Episode 4 with Ashley Kang: https://www.ashleesang.com/episode4
Read our email swap: https://ashleesang.com/harnessing-systems-to-champion-equality-in-your-business
Sign up for Devin’s Stellar Systems Newsletter: https://devinlee.ck.page/weekly-email
Grab Inbox Zero Hero: The ultimate mini-course designed to rescue you from the clutches of email chaos - https://devinlee.ck.page/products/inbox-zero-hero
Check out Devin’s website: https://www.devinlee.com
Follow Devin on Instagram: https://www.instagram.com/thisdevinlee
Connect with Devin on LinkedIn: https://www.linkedin.com/in/devinleeostertag
Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 22, 2023
Tuesday Aug 22, 2023
I’m so excited to chat with Productivity and Accountability Coach Lisa Zawrotny of Positively Productive Systems. In our conversation, we talk about understanding and owning how you work best in order to lead with your strengths, especially as a multi-passionate person and business owner.
For the full show notes, visit https://www.ashleesang.com/episode31
RESOURCES MENTIONED:
Listen to our episode on Lisa’s podcast: https://ashleesang.com/podcast-interview-positively-living-podcast
Gretchen Rubin’s Four Tendencies: https://gretchenrubin.com/quiz
Read The One Thing: https://the1thing.com/book
Visit Lisa’s website and download her self-awareness toolkit: https://positivelyproductive.com
Connect with Lisa on LinkedIn: https://linkedin.com/in/positivelyproductive
Follow Lisa on Instagram: https://Instagram.com/positively_lisa
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
I’m so excited to chat with DEI Consultant, Simone McNish. Her take on joy and courage in business is so refreshing and approachable. I love how our episode wraps with the concept of always benefiting from taking action and that even if you fail along the way, you are not a failure.
For the full show notes, visit https://www.ashleesang.com/episode30
RESOURCES MENTIONED:
Check out Louise Henry’s courses*: https://ashleesang.krtra.com/t/VFOBcrgWhudT
Listen to Episode 26 with Michelle Miller: https://www.ashleesang.com/episode26
Listen to Episode 18 (about courage and curiosity) with Gaby Moss: https://www.ashleesang.com/episode18
Visit Simone’s website: https://simonemcnish.com
Connect with Simone on LinkedIn: https://www.linkedin.com/in/simone-mcnish-seattle
Follow Simone on Instagram: https://www.instagram.com/simone.mcnish
Check out Simone’s YouTube video: https://www.youtube.com/@simonemcnish1603
Start prioritizing DEI with Simone’s guide for entrepreneurs: https://simonemcnish.ck.page/startdeiguide
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 08, 2023
Tuesday Aug 08, 2023
I’m excited to chat with Joanna Waterfall, Founder of Yellow Co.
Joanna is a creative spirit with a silly side. She has a knack for making people feel welcome and safe and able to show up as their full, vulnerable selves. I think in part because that’s how she shows up.
For the full show notes, visit https://www.ashleesang.com/episode29
RESOURCES MENTIONED:
Attend the Yellow Conference in October* (& use code ASHLEE for 10% off): https://events.humanitix.com/the-yellow-conference?c=ashlee
Join the Yellow Co community*: https://yellowco.mn.co/share/zpW66VJ32ymI-HtZ?utm_source=manual
Check out Internal Family Systems: https://ifs-institute.com
Take the Enneagram test: https://www.eclecticenergies.com/enneagram/test
Learn more about Yellow Co: https://www.yellowco.co/
Visit Joanna’s personal website: https://www.joannawaterfall.com/
Follow Joanna on Instagram: https://www.instagram.com/joannawaterfall
Connect with Joanna on LinkedIn: https://www.linkedin.com/in/joannawaterfall
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure out how my brand, as it stands and my vision for it!
For the full show notes, visit https://www.ashleesang.com/episode28
RESOURCES MENTIONED:
Download the Live Out Your Brand Values Self-Reflection Workbook: https://www.ashleesang.com/valuesworkbook
Read more about my values and how I define them: https://www.ashleesang.com/about
Check out Yellow Co’s Guidance Groups: https://yellow-co.subbly.co/?r=761466&s=16496
Read about my experience working with Lexi of Pretty Decent: https://ashleesang.com/things-have-changed-for-the-better
Listen to my interview with Lexi in Episode 5: https://ashleesang.com/episode5
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang