Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
Listen on:
Episodes
Jan 30, 2024
Jan 30, 2024
34 min
I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly.
We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective but tuning out the noise.
And this is an extra exciting episode because Angela and I launched a collection of customizable email templates. It combines her workflow and customer experience expertise with my messaging magic. Be sure to check out the Standard To Standout Email Template Collection below.
For the full show notes, visit https://www.ashleesang.com/episode54
RESOURCES MENTIONED:
Grab our Standard To Standout Email Template Collection: https://ashleesang.com/emails
Listen to my interview with Michelle Miller: https://www.ashleesang.com/episode26
Check out The Green Marketing Academy*: https://ashleesang--thegreenmarketingacademy.thrivecart.com/the-green-marketing-academy-self-paced
Give Dubsado a try: Dubsado*: http://dubsado.com/?c=ashleesang
Check out Renee Lynn Creative: https://www.reneelynncreative.com
Check out Angela’s Thought Partnership Systems Refresh Sessions: https://www.angelaellison.com/services
Read Quiet Marketing: https://www.danigardner.com/quiet-marketing-book
Visit Angela’s website: https://www.angelaellison.com
Follow Angela on Instagram: https://www.instagram.com/angelaecreative
Connect with Angela on LinkedIn: https://www.linkedin.com/in/angela-ellison-creative-systems
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Jan 23, 2024
Jan 23, 2024
25 min
I’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about finding joy and personal worth outside of the important work we do.
For the full show notes, visit https://www.ashleesang.com/episode53
RESOURCES MENTIONED:
Check out Nomad Copy Agency: www.nomadcopyagency.com
Download Sam’s Flash Sales Guide*: https://ashleesang--nomadcopyagency.thrivecart.com/flash-sale-emails
Follow Sam on Instagram: https://www.instagram.com/nomad.copy
Connect with Sam on LinkedIn: https://www.linkedin.com/in/samanthaburmeister
Read the 4-Hour Workweek: https://www.goodreads.com/book/show/368593.The_4_Hour_Workweek
Read The Sugar Jar: https://www.goodreads.com/book/show/60563725-the-sugar-jar
Read The Good Enough Job: https://www.goodreads.com/book/show/62192519-the-good-enough-job
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Jan 16, 2024
Jan 16, 2024
29 min
I’m so excited to chat with Nathalie Amlani, Personal Brand Photographer and Strategist of Pictonat Photography. She’s a proud mama and longtime entrepreneur who invests a lot of time and energy into her mindset and boundaries so she can advocate for her family, herself, and her clients.
We cover burnout and mental health and the comparison trap as she shares how she shifted from a corporate project manager job to being her own boss.
For the full show notes, visit https://www.ashleesang.com/episode52
RESOURCES MENTIONED:
Listen to my interview with Ashley Kang: https://www.ashleesang.com/episode4
Check out Ashley’s CEO Day Course*: https://ashleesang--ahkbusinessmanagement.thrivecart.com/ceo-day-course/
Download Nathalie’s Free Brand Clarity Workbook: https://pictonat.com/brand-clarity-workbook
Watch Nathalie & my LinkedIn Live conversation about where your values & visuals intersect so you can represent what you care about most and attract your ideal clients: https://www.linkedin.com/events/7066877487691034624
Check out Pictonat Photography: https://pictonat.com
Follow Nathalie on Instagram: http://instagram.com/pictonatbrandingcreative
Connect with Nathalie on LinkedIn: https://www.linkedin.com/in/nathalie-amlani
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Jan 9, 2024
Jan 9, 2024
55 min
I’m so excited to chat with Cate Scott Campbell, Founder & Chief Expression Officer of Ecstatic Voice. Our conversation is full of visual metaphors about life, business, and voicing your values and vision as your truest self.
For the full show notes, visit https://www.ashleesang.com/episode51
RESOURCES MENTIONED:
Give Podbean* a try for your podcast hosting: https://www.podbean.com/ashleesang
Check out Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
Check out Ecstatic Voice: https://www.ecstaticvoice.co/
Explore the My Creative Type assessment: https://mycreativetype.com
Read more about Cate’s ideas around “The Trampoline”: https://ecstaticvoice.substack.com/p/v-jump
Read Untamed: https://www.goodreads.com/book/show/52129515-untamed
Listen to Reaching Your Potential Through Self-Love with Liz Wilcox: https://www.ashleesang.com/episode36
Download Cate’s Meet Your Voice: http://ecstaticvoice.myflodesk.com/meetyourvoice
Follow The Ecstatic Review: http://ecstaticvoice.substack.com/
Follow Cate on Instagram: http://www.instagram.com/ecstaticvoice
Connect with Cate on LinkedIn: https://www.linkedin.com/in/catescottcampbell
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Jan 2, 2024
Jan 2, 2024
8 min
Whether it’s the tiny milestones or the monumental, life-and-business-changing shifts, I hope you make the time to publicly and privately celebrate all the progress you’ve made and all the potential you have to make so much more. You deserve to feel good about yourself, your work, and your impact. And you deserve to talk about all of the above with ease.
For the full show notes, visit https://www.ashleesang.com/episode50
RESOURCES MENTIONED:
Listen to my conversation with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29
Check out Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
Listen to Episode 42: Generating More Momentum In Your Business: https://www.ashleesang.com/episode42
Join me for a free “About You Audit” on Jan 10: https://lu.ma/s251vjmx
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
Book a free Collaboration Call to chat about working together: https://ashleesang.com/podcastfreebie
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Dec 26, 2023
Dec 26, 2023
36 min
I’m so excited to chat with Jenn Rivera, Founder & CEO of Ascender Consulting. She’s a no-nonsense, super relational business owner who’s great at big picture visioning, but is also an awesome ops and systems thinker.
Jenn is a big fan of staying in your lane, not only to lean into your strengths, but also to get closer to that ever-elusive work-life balance. And for her, self-awareness is the most important step.
For the full show notes, visit https://www.ashleesang.com/episode49
RESOURCES MENTIONED:
Try out Notion*: https://affiliate.notion.so/vz0c29qgx1x0
Consider a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
Check out my Conscious Marketing Workbooks (made in Notion!): https://www.ashleesang.com/resources
Kolbe A: https://www.kolbe.com/kolbe-a-index
Take the StrengthFinders: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx
Listen to my episode about Unpacking 10 Personality Tests for Human-First Entrepreneurs: https://www.ashleesang.com/episode20
Read Living Forward: https://livingforwardbook.com
Listen to our episode with ADHD Business Coach Katie McManus: https://www.ashleesang.com/episode48
Check out Ascender Consulting: www.AscenderConsulting.com
Download Jenn’s free “Just Say No” guide: https://www.ascenderconsulting.com/wp-content/uploads/2023/06/Just-Say-No-Final.pdf
Follow Ascender Consulting on Instagram: https://www.instagram.com/Ascender.Consulting
Follow XMZ Society on Instagram: https://www.instagram.com/XMZ.Society
Connect with Jenn on LinkedIn: https://www.LinkedIn.com/in/jennascender
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Dec 19, 2023
Dec 19, 2023
36 min
I’m so excited to chat with Katie McManus, Business Strategist and Money Mindset Coach. She works specifically with ADHD business owners and our conversation is full of energy and ideas. Even if you don’t identify as someone with ADHD, you’ll get a lot out of the honest, direct way Katie thinks about business, priorities, and community.
For the full show notes, visit https://www.ashleesang.com/episode48
RESOURCES MENTIONED:
Listen to Episode 3 - Leaving A Legacy As A First Generation Entrepreneur with Hailey Ellis-Kelley: https://www.ashleesang.com/episode3
Learn about the Sacred Money Archetypes: https://sacredmoneyarchetypes.com/quiz
See which Myers Briggs/Harry Potter character you are: https://www.psychologyjunkie.com/heres-the-harry-potter-character-youd-be-based-on-your-myers-briggs-personality-type
Attend Brave Biz Lab (a free group coaching call): https://bookkatiemcmanus.as.me/bravebizlab
Check out Katie McManus Coaching: www.katiemcmanus.com
Follow Katie on Instagram: http://instagram.com/katie.the.coach
Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiemcmanusleadership
Check out Bluehost* for your website and email address hosting: https://ashleesang.com/bluehost
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Dec 12, 2023
Dec 12, 2023
31 min
I’m excited to chat with Emily McDonald & Ankita Terrell, business coaches and co-founders of My Founder Circle. They are fast-moving, embrace failure, and are actively encouraging women founders to untangle the unhelpful stories we tell ourselves so that we can get out of our own way and make the impact we’re born to make.
For the full show notes, visit https://www.ashleesang.com/episode47
RESOURCES MENTIONED:
5 questions to ask yourself for consistent revenue: https://www.myfoundercircle.com/opt-in
Follow My Founder Circle on Instagram: https://www.instagram.com/myfoundercircle
Check out their newest offer, Co-Founder Lab: https://myfoundercircle.mykajabi.com/cofounderlab
Listen to Episode 39 - Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Dec 5, 2023
Dec 5, 2023
14 min
While the world is a noisy place, so is our own brain. That’s why getting outside perspective is so powerful. Whatever trusted person we turn to can reflect back our own ideas, validate our doubts, and push back on elements that could be clearer in our business, our messaging, or our offers.
It’s always scary putting yourself out there, being vulnerable. But it does get easier with practice and it is worth it. Because perfectionism doesn’t benefit anyway, but purposeful progress does.
However you get your outside perspective, I hope it brings you the clarity, confidence, and sense of strategic intuition you’ve always had, but haven’t tapped into recently.
For the full show notes, visit https://www.ashleesang.com/episode46
RESOURCES MENTIONED:
Give MailerLite a try for your email marketing (my link gives you a 30-day free trial!)*: https://www.mailerlite.com/a/77ajx8c7wz
Listen to Episode 24: Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
Listen to Episode 42: Generating More Momentum In Your Business: https://www.ashleesang.com/episode42
Listen to Episode 43: Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43
Check out Yellow Co*: https://yellowco.mn.co/share/zpW66VJ32ymI-HtZ?utm_source=manual
Check out We Fall Up (grief guidance by Jasmine Jenkins): https://www.wefallup.com
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
Book a Quick Win Consulting Call to co-create, brainstorm, and action plan: https://www.ashleesang.com/quickwin
Check out Messaging Momentum for 1-month of asynchronous and collaborative feedback, edits, and co-creation: https://www.ashleesang.com/month
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Nov 28, 2023
Nov 28, 2023
44 min
I’m so excited to chat with Lauren Tilden, Small Business Marketing Coach of Making Good. You can tell from the interview that she truly believes in the magic of small business, which is so inspiring. She also advocates for small acts adding up and overcoming perfectionism by being willing to do something you’re not good at.
For the full show notes, visit https://www.ashleesang.com/episode45
RESOURCES MENTIONED:
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
Listen my interview on Lauren’s Making Good Podcast then all the others: https://www.makinggoodpodcast.com/episodes/173
Download Lauren’s 100 Content Prompts: https://makinggoodpodcast.com/100prompts
Shop Lauren’s Good Sheila paper products: https://www.goodsheila.com
Check out Lauren’s Making Good Happen Membership: https://www.makinggoodhappen.co
Read my “Perfection is a myth, but purposeful progress is the goal” article: https://ashleesang.com/perfection-is-a-myth-but-purposeful-progress-is-the-goal/
Follow Lauren on Instagram: https://instagram.com/laurentilden
Connect with Lauren on LinkedIn: https://linkedin.com/in/laurentilden
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang