Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Sep 05, 2023
Tuesday Sep 05, 2023
In this solo episode, I’m connecting the dots between the seemingly unlikely combo of values-aligned brand messaging and systems—from delivering the strategy to my clients to tips for leveraging your brand messaging guide to ways we can systematize our values.
You can apply these concepts to delivering your own services and creating systems around what you and your clients need.
Send me your thoughts about systems in your business via voice memo or DM!
For the full show notes, visit https://www.ashleesang.com/episode33
RESOURCES MENTIONED:
Get to know Devin in Episode 32: https://www.ashleesang.com/episode32
Read the original blog post version of this episode on Devin’s website: https://www.devinlee.com/blog/messaging-magic-values-aligned-systems-
Check out Dubsado for your client management, invoicing, workflows, payments, etc: http://dubsado.com/?c=ashleesang *
Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 29, 2023
Tuesday Aug 29, 2023
I’m so excited to chat with Systems Strategist Devin Lee. She brings energy and enthusiasm to everything she does, including making her—and your—business more efficient.
For the full show notes, visit https://www.ashleesang.com/episode32
RESOURCES MENTIONED:
Listen to Episode 4 with Ashley Kang: https://www.ashleesang.com/episode4
Read our email swap: https://ashleesang.com/harnessing-systems-to-champion-equality-in-your-business
Sign up for Devin’s Stellar Systems Newsletter: https://devinlee.ck.page/weekly-email
Grab Inbox Zero Hero: The ultimate mini-course designed to rescue you from the clutches of email chaos - https://devinlee.ck.page/products/inbox-zero-hero
Check out Devin’s website: https://www.devinlee.com
Follow Devin on Instagram: https://www.instagram.com/thisdevinlee
Connect with Devin on LinkedIn: https://www.linkedin.com/in/devinleeostertag
Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 22, 2023
Tuesday Aug 22, 2023
I’m so excited to chat with Productivity and Accountability Coach Lisa Zawrotny of Positively Productive Systems. In our conversation, we talk about understanding and owning how you work best in order to lead with your strengths, especially as a multi-passionate person and business owner.
For the full show notes, visit https://www.ashleesang.com/episode31
RESOURCES MENTIONED:
Listen to our episode on Lisa’s podcast: https://ashleesang.com/podcast-interview-positively-living-podcast
Gretchen Rubin’s Four Tendencies: https://gretchenrubin.com/quiz
Read The One Thing: https://the1thing.com/book
Visit Lisa’s website and download her self-awareness toolkit: https://positivelyproductive.com
Connect with Lisa on LinkedIn: https://linkedin.com/in/positivelyproductive
Follow Lisa on Instagram: https://Instagram.com/positively_lisa
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
I’m so excited to chat with DEI Consultant, Simone McNish. Her take on joy and courage in business is so refreshing and approachable. I love how our episode wraps with the concept of always benefiting from taking action and that even if you fail along the way, you are not a failure.
For the full show notes, visit https://www.ashleesang.com/episode30
RESOURCES MENTIONED:
Check out Louise Henry’s courses*: https://ashleesang.krtra.com/t/VFOBcrgWhudT
Listen to Episode 26 with Michelle Miller: https://www.ashleesang.com/episode26
Listen to Episode 18 (about courage and curiosity) with Gaby Moss: https://www.ashleesang.com/episode18
Visit Simone’s website: https://simonemcnish.com
Connect with Simone on LinkedIn: https://www.linkedin.com/in/simone-mcnish-seattle
Follow Simone on Instagram: https://www.instagram.com/simone.mcnish
Check out Simone’s YouTube video: https://www.youtube.com/@simonemcnish1603
Start prioritizing DEI with Simone’s guide for entrepreneurs: https://simonemcnish.ck.page/startdeiguide
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 08, 2023
Tuesday Aug 08, 2023
I’m excited to chat with Joanna Waterfall, Founder of Yellow Co.
Joanna is a creative spirit with a silly side. She has a knack for making people feel welcome and safe and able to show up as their full, vulnerable selves. I think in part because that’s how she shows up.
For the full show notes, visit https://www.ashleesang.com/episode29
RESOURCES MENTIONED:
Attend the Yellow Conference in October* (& use code ASHLEE for 10% off): https://events.humanitix.com/the-yellow-conference?c=ashlee
Join the Yellow Co community*: https://yellowco.mn.co/share/zpW66VJ32ymI-HtZ?utm_source=manual
Check out Internal Family Systems: https://ifs-institute.com
Take the Enneagram test: https://www.eclecticenergies.com/enneagram/test
Learn more about Yellow Co: https://www.yellowco.co/
Visit Joanna’s personal website: https://www.joannawaterfall.com/
Follow Joanna on Instagram: https://www.instagram.com/joannawaterfall
Connect with Joanna on LinkedIn: https://www.linkedin.com/in/joannawaterfall
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure out how my brand, as it stands and my vision for it!
For the full show notes, visit https://www.ashleesang.com/episode28
RESOURCES MENTIONED:
Download the Live Out Your Brand Values Self-Reflection Workbook: https://www.ashleesang.com/valuesworkbook
Read more about my values and how I define them: https://www.ashleesang.com/about
Check out Yellow Co’s Guidance Groups: https://yellow-co.subbly.co/?r=761466&s=16496
Read about my experience working with Lexi of Pretty Decent: https://ashleesang.com/things-have-changed-for-the-better
Listen to my interview with Lexi in Episode 5: https://ashleesang.com/episode5
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
I’m excited to chat with Rebekah Grmela, Founder + CEO of Right + Good Consulting. Like her business name suggests, she’s an advocate for making the world around us better, both through relationships and through broader impact in our work.
I think you’ll really relate to the transitions she’s gone through and is currently navigating in her life and business.
For the full show notes, visit https://www.ashleesang.com/episode27
RESOURCES MENTIONED:
Listen to Episode 19—Making the Case for ESG in Business with Eliza Erskine: https://www.ashleesang.com/episode19
Listen to Episode 9—Investing In Your Values with Kara Perez: https://www.ashleesang.com/episode9
Download Rebekah’s Comprehensive Marketing Checklist: https://rightgood.ck.page/purpose-progress
Take the Enneagram test: https://www.eclecticenergies.com/enneagram/test
Take the StrengthsFinder (now CliftonStrengths) test: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx
Learn more about Right + Good Consulting: www.rightandgood.co
Connect with Rebekah on Instagram: https://www.instagram.com/dorightandgood
Follow Right + Good on LinkedIn: https://www.linkedin.com/company/rightandgood
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
I’m excited to chat with Michelle Miller, Owner & Creative Director of Minty Made and Founder of The Green Marketing Academy.
Michelle has really grounding energy, is such a creative soul, but is also a really savvy and intentional business owner and serial entrepreneur. One my favorite takeaways from our conversation is this idea of simple actions we can take to make a real impact—both on and through our business.
For the full show notes, visit https://www.ashleesang.com/episode26
RESOURCES MENTIONED:
Take Denise Duffield-Thomas’ Sacred Money Archetype quiz: https://www.denisedt.com/quiz
Listen to Episode 20—Unpacking 10 Personality Tests for Human-First Entrepreneurs: www.ashleesang.com/episode20
Check out Keeper’s Collective: https://thekeeperscollective.com
Read about the Made In Washington rebrand we did together: https://www.mintymade.com/made-in-washington
Listen to Episode 23—Prioritizing Accessibility & Equity with Erin Perkins: https://www.ashleesang.com/episode23
Visit Minty Made online: https://www.mintymade.com
Follow Michelle on Instagram: https://www.instagram.com/minty_made
Learn from The Green Marketing Academy: https://www.greenmarketingacademy.com
Follow The Green Marketing Academy on LinkedIn: https://www.linkedin.com/in/greenmarketingmovement
Download Michelle’s 15 Fun + Creative Ways to Market Your Business: https://drive.google.com/file/d/1mQqKusk4r45LKdFyK07jEo__fmMZAJpy/view?usp=sharing
Sign up for Michelle’s email newsletter: https://www.mintymade.com/home/#subscribe-home
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
I’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose passion and positivity are contagious as she encourages us to become the optimal leader of our lives and act on our own unique dreams.
For the full show notes, visit https://www.ashleesang.com/episode25
RESOURCES MENTIONED:
Visit Claudia’s website: https://www.theclaudiaramirez.com
Follow her on Instagram: https://www.instagram.com/itsclaudiaramirez
Connect with Claudia on LinkedIn: https://www.linkedin.com/in/itsclaudiaramirez
Download “Flip the Switch: 7 Mindset Shifts to Turn Your Life Right Side Up” (her free workbook and corresponding workshop): https://claudiaramirez.kartra.com/page/grl436
Join one of Claudia’s mindset courses: https://www.theclaudiaramirez.com/courses (use code ASHLEE for 10% off*)
Check out Louise Henry’s courses (this wasn’t the program Claudia and I met through, but everything Louise creates is so thoughtful and useful!) https://ashleesang.krtra.com/t/AdqXjuNLvVrK*
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer.
It’s all about connecting on a human level, rather than creating boxes for yourself—or them.
For the full show notes, visit https://www.ashleesang.com/episode24
RESOURCES MENTIONED:
Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Hop on a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Go through these various audience and persona-related pieces of content I’ve created. Hope they give some useful context!
https://ashleesang.com/persona-development-for-your-people-centered-business
https://ashleesang.com/brand-messaging-basics-for-conscious-businesses
https://www.instagram.com/p/Cll_tfNpvgv
https://www.instagram.com/p/Cdbf9G2JAAm
https://www.instagram.com/p/CclKSBPAH0_
https://www.instagram.com/p/Cj3OrCkpZlN
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang