Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
I’m excited to chat with Rebekah Grmela, Founder + CEO of Right + Good Consulting. Like her business name suggests, she’s an advocate for making the world around us better, both through relationships and through broader impact in our work.
I think you’ll really relate to the transitions she’s gone through and is currently navigating in her life and business.
For the full show notes, visit https://www.ashleesang.com/episode27
RESOURCES MENTIONED:
Listen to Episode 19—Making the Case for ESG in Business with Eliza Erskine: https://www.ashleesang.com/episode19
Listen to Episode 9—Investing In Your Values with Kara Perez: https://www.ashleesang.com/episode9
Download Rebekah’s Comprehensive Marketing Checklist: https://rightgood.ck.page/purpose-progress
Take the Enneagram test: https://www.eclecticenergies.com/enneagram/test
Take the StrengthsFinder (now CliftonStrengths) test: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx
Learn more about Right + Good Consulting: www.rightandgood.co
Connect with Rebekah on Instagram: https://www.instagram.com/dorightandgood
Follow Right + Good on LinkedIn: https://www.linkedin.com/company/rightandgood
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
I’m excited to chat with Michelle Miller, Owner & Creative Director of Minty Made and Founder of The Green Marketing Academy.
Michelle has really grounding energy, is such a creative soul, but is also a really savvy and intentional business owner and serial entrepreneur. One my favorite takeaways from our conversation is this idea of simple actions we can take to make a real impact—both on and through our business.
For the full show notes, visit https://www.ashleesang.com/episode26
RESOURCES MENTIONED:
Take Denise Duffield-Thomas’ Sacred Money Archetype quiz: https://www.denisedt.com/quiz
Listen to Episode 20—Unpacking 10 Personality Tests for Human-First Entrepreneurs: www.ashleesang.com/episode20
Check out Keeper’s Collective: https://thekeeperscollective.com
Read about the Made In Washington rebrand we did together: https://www.mintymade.com/made-in-washington
Listen to Episode 23—Prioritizing Accessibility & Equity with Erin Perkins: https://www.ashleesang.com/episode23
Visit Minty Made online: https://www.mintymade.com
Follow Michelle on Instagram: https://www.instagram.com/minty_made
Learn from The Green Marketing Academy: https://www.greenmarketingacademy.com
Follow The Green Marketing Academy on LinkedIn: https://www.linkedin.com/in/greenmarketingmovement
Download Michelle’s 15 Fun + Creative Ways to Market Your Business: https://drive.google.com/file/d/1mQqKusk4r45LKdFyK07jEo__fmMZAJpy/view?usp=sharing
Sign up for Michelle’s email newsletter: https://www.mintymade.com/home/#subscribe-home
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
I’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose passion and positivity are contagious as she encourages us to become the optimal leader of our lives and act on our own unique dreams.
For the full show notes, visit https://www.ashleesang.com/episode25
RESOURCES MENTIONED:
Visit Claudia’s website: https://www.theclaudiaramirez.com
Follow her on Instagram: https://www.instagram.com/itsclaudiaramirez
Connect with Claudia on LinkedIn: https://www.linkedin.com/in/itsclaudiaramirez
Download “Flip the Switch: 7 Mindset Shifts to Turn Your Life Right Side Up” (her free workbook and corresponding workshop): https://claudiaramirez.kartra.com/page/grl436
Join one of Claudia’s mindset courses: https://www.theclaudiaramirez.com/courses (use code ASHLEE for 10% off*)
Check out Louise Henry’s courses (this wasn’t the program Claudia and I met through, but everything Louise creates is so thoughtful and useful!) https://ashleesang.krtra.com/t/AdqXjuNLvVrK*
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer.
It’s all about connecting on a human level, rather than creating boxes for yourself—or them.
For the full show notes, visit https://www.ashleesang.com/episode24
RESOURCES MENTIONED:
Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Hop on a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Go through these various audience and persona-related pieces of content I’ve created. Hope they give some useful context!
https://ashleesang.com/persona-development-for-your-people-centered-business
https://ashleesang.com/brand-messaging-basics-for-conscious-businesses
https://www.instagram.com/p/Cll_tfNpvgv
https://www.instagram.com/p/Cdbf9G2JAAm
https://www.instagram.com/p/CclKSBPAH0_
https://www.instagram.com/p/Cj3OrCkpZlN
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
I’m so excited to chat with CEO & Founder, Erin Perkins of Mabely Q.
Erin is open, outspoken, and passionate about accessibility. She brings both the systems and community points of view to her work.
For the full show notes, visit https://www.ashleesang.com/episode23
RESOURCES MENTIONED:
Check out Mabely Q: https://www.mabelyq.com
Follow Erin on LinkedIn: https://www.linkedin.com/company/mabely-q
Connect with Erin on Instagram: https://instagram.com/mabely_q
Download her Social Media Accessibility Score Card: https://view.flodesk.com/pages/63ea93a3781752946ff2bf43
Join her Successible Platform: https://mabelyq.thrivecart.com/successible
Learn more about District Bliss: https://districtbliss.com
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
I’m excited to chat with Davey McConnell & Daphnah Jitschak, a co-founder and virtual assistant duo who bring so much to the table. (And make sure this podcast goes live each week!)
They’re thoughtful, flexible, and deeply committed to making business sustainable in both senses of the word—the human side of running a business and the environmental impact that comes with it.
For the full show notes, visit https://www.ashleesang.com/episode22
RESOURCES MENTIONED:
Join the free Ecopreneur Community and their Digital Clean-Up events: https://www.facebook.com/groups/ecopreneurcommunity
Learn about The Green Marketing Academy: https://greenmarketingacademy.com/
Check out The Green Web Design Course: https://greenwebdesigncourse.com/
Commit to 1% for the Planet: https://onepercentfortheplanet.org/
Explore their services: https://www.theecohelper.com/
Download their Eco & Ethical Outsourcing Workbook: https://www.theecohelper.com/outsourcing-workbook
Follow them on Instagram: https://www.instagram.com/theecohelper/
Connect with Davey on LinkedIn: https://www.linkedin.com/in/davey-mcconnell
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
I’m excited to chat with Purpose-Driven Social Media Marketer Meera Raval of The Meraki Power.
She’s a passionate, out-of-the-box thinker who’s leveraging social media for and with purpose-driven businesses. She has this learning-first attitude that has grown her business quickly and intentionally. And she’s built up an amazing network of people along the way.
For the full show notes, visit https://www.ashleesang.com/episode21
RESOURCES MENTIONED:
Check out Meera’s website: https://criya.site/themerakipower
Read The Sustainable Feed zine: https://mailchi.mp/a236badb60e4/the-sustainable-feed
Connect with Meera on LinkedIn: https://www.linkedin.com/in/ravalmeera
Follow her on Instagram: https://www.instagram.com/themerakipower
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
It’s no secret that lots of us in the entrepreneurship space are really into personal development and personality types.
And it makes sense, right?
The better you know yourself, your values, and all your strengths (and your corresponding weaknesses…), the better you can show up as the leader your business needs.
In my experience, entrepreneurship is one big self-actualization journey.
For the full show notes, visit https://www.ashleesang.com/episode20
RESOURCES MENTIONED:
Enneagram 1—The Advocate/Reformer: https://www.eclecticenergies.com/enneagram/type1
True Colors—Green: https://my-personality-test.com/true-colours/green
Myers Briggs—INFJ: https://www.verywellmind.com/infj-introverted-intuitive-feeling-judging-2795978
Listen to this interview I did on The Introvertpreneur Podcast: https://thetarareid.com/creating-aligned-brand-messaging-and-brand-values-with-ashlee-sang/
Highly Sensitive Person: https://hsperson.com/
Listen to this interview I did re: HSPs on The Sensitive CEO Show: https://sensitiveceo.show/ashlee-sang/
5 Voices Communications Personality Test: https://5voices.com/
Sparketype—The Advocate: https://sparketype.com/sparketest/results/?st=Advocate&sst=Maven&ss=no&as=Performer
Gretchen Rubin’s Four Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/
Human Design Chart: https://www.myhumandesign.com/get-your-chart/
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 30, 2023
Tuesday May 30, 2023
In this week’s episode, I’m excited to chat with Eliza Erskine, Founder of Green Buoy Consulting.
She’s poised, and both super knowledgeable and passionate about the intersection of business and sustainability.
One of my favorite parts of the conversation we had was how important it is to avoid forcing anything in business—from clients, to offerings, to showing up as anything but yourself.
For the full show notes, visit https://www.ashleesang.com/episode19
RESOURCES MENTIONED:
Making the Case for ESG in B2B Businesses: https://www.greenbuoyconsulting.com/making-the-case-for-esg-at-b2b-organizations
Check out Eliza’s website: https://www.greenbuoyconsulting.com
Connect with Eliza on LinkedIn: https://www.linkedin.com/in/elizaerskine
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 23, 2023
Tuesday May 23, 2023
I’m excited to chat with Storyteller, Trainer, and Serial Entrepreneur Gaby Moss.
She is my first online-turned-IRL friend and we’ve supported each other professionally and personally since 2020. I can always turn to Gaby for a good laugh, a deep conversation, or a cool new resource.
And now you’re able to listen in to some of her advice and lived experiences.
For the full show notes, visit https://www.ashleesang.com/episode18
RESOURCES MENTIONED:
Sparketype Quiz: https://sparketype.com/sparketest
Gretchen Rubin’s 4 Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz
Connect with Gaby on LinkedIn - https://www.linkedin.com/in/gaby-moss-mba-56b64a162
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang