Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer.
It’s all about connecting on a human level, rather than creating boxes for yourself—or them.
For the full show notes, visit https://www.ashleesang.com/episode24
RESOURCES MENTIONED:
Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
Hop on a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Go through these various audience and persona-related pieces of content I’ve created. Hope they give some useful context!
https://ashleesang.com/persona-development-for-your-people-centered-business
https://ashleesang.com/brand-messaging-basics-for-conscious-businesses
https://www.instagram.com/p/Cll_tfNpvgv
https://www.instagram.com/p/Cdbf9G2JAAm
https://www.instagram.com/p/CclKSBPAH0_
https://www.instagram.com/p/Cj3OrCkpZlN
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jun 27, 2023
Tuesday Jun 27, 2023
I’m so excited to chat with CEO & Founder, Erin Perkins of Mabely Q.
Erin is open, outspoken, and passionate about accessibility. She brings both the systems and community points of view to her work.
For the full show notes, visit https://www.ashleesang.com/episode23
RESOURCES MENTIONED:
Check out Mabely Q: https://www.mabelyq.com
Follow Erin on LinkedIn: https://www.linkedin.com/company/mabely-q
Connect with Erin on Instagram: https://instagram.com/mabely_q
Download her Social Media Accessibility Score Card: https://view.flodesk.com/pages/63ea93a3781752946ff2bf43
Join her Successible Platform: https://mabelyq.thrivecart.com/successible
Learn more about District Bliss: https://districtbliss.com
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
I’m excited to chat with Davey McConnell & Daphnah Jitschak, a co-founder and virtual assistant duo who bring so much to the table. (And make sure this podcast goes live each week!)
They’re thoughtful, flexible, and deeply committed to making business sustainable in both senses of the word—the human side of running a business and the environmental impact that comes with it.
For the full show notes, visit https://www.ashleesang.com/episode22
RESOURCES MENTIONED:
Join the free Ecopreneur Community and their Digital Clean-Up events: https://www.facebook.com/groups/ecopreneurcommunity
Learn about The Green Marketing Academy: https://greenmarketingacademy.com/
Check out The Green Web Design Course: https://greenwebdesigncourse.com/
Commit to 1% for the Planet: https://onepercentfortheplanet.org/
Explore their services: https://www.theecohelper.com/
Download their Eco & Ethical Outsourcing Workbook: https://www.theecohelper.com/outsourcing-workbook
Follow them on Instagram: https://www.instagram.com/theecohelper/
Connect with Davey on LinkedIn: https://www.linkedin.com/in/davey-mcconnell
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
I’m excited to chat with Purpose-Driven Social Media Marketer Meera Raval of The Meraki Power.
She’s a passionate, out-of-the-box thinker who’s leveraging social media for and with purpose-driven businesses. She has this learning-first attitude that has grown her business quickly and intentionally. And she’s built up an amazing network of people along the way.
For the full show notes, visit https://www.ashleesang.com/episode21
RESOURCES MENTIONED:
Check out Meera’s website: https://criya.site/themerakipower
Read The Sustainable Feed zine: https://mailchi.mp/a236badb60e4/the-sustainable-feed
Connect with Meera on LinkedIn: https://www.linkedin.com/in/ravalmeera
Follow her on Instagram: https://www.instagram.com/themerakipower
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
It’s no secret that lots of us in the entrepreneurship space are really into personal development and personality types.
And it makes sense, right?
The better you know yourself, your values, and all your strengths (and your corresponding weaknesses…), the better you can show up as the leader your business needs.
In my experience, entrepreneurship is one big self-actualization journey.
For the full show notes, visit https://www.ashleesang.com/episode20
RESOURCES MENTIONED:
Enneagram 1—The Advocate/Reformer: https://www.eclecticenergies.com/enneagram/type1
True Colors—Green: https://my-personality-test.com/true-colours/green
Myers Briggs—INFJ: https://www.verywellmind.com/infj-introverted-intuitive-feeling-judging-2795978
Listen to this interview I did on The Introvertpreneur Podcast: https://thetarareid.com/creating-aligned-brand-messaging-and-brand-values-with-ashlee-sang/
Highly Sensitive Person: https://hsperson.com/
Listen to this interview I did re: HSPs on The Sensitive CEO Show: https://sensitiveceo.show/ashlee-sang/
5 Voices Communications Personality Test: https://5voices.com/
Sparketype—The Advocate: https://sparketype.com/sparketest/results/?st=Advocate&sst=Maven&ss=no&as=Performer
Gretchen Rubin’s Four Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/
Human Design Chart: https://www.myhumandesign.com/get-your-chart/
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 30, 2023
Tuesday May 30, 2023
In this week’s episode, I’m excited to chat with Eliza Erskine, Founder of Green Buoy Consulting.
She’s poised, and both super knowledgeable and passionate about the intersection of business and sustainability.
One of my favorite parts of the conversation we had was how important it is to avoid forcing anything in business—from clients, to offerings, to showing up as anything but yourself.
For the full show notes, visit https://www.ashleesang.com/episode19
RESOURCES MENTIONED:
Making the Case for ESG in B2B Businesses: https://www.greenbuoyconsulting.com/making-the-case-for-esg-at-b2b-organizations
Check out Eliza’s website: https://www.greenbuoyconsulting.com
Connect with Eliza on LinkedIn: https://www.linkedin.com/in/elizaerskine
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 23, 2023
Tuesday May 23, 2023
I’m excited to chat with Storyteller, Trainer, and Serial Entrepreneur Gaby Moss.
She is my first online-turned-IRL friend and we’ve supported each other professionally and personally since 2020. I can always turn to Gaby for a good laugh, a deep conversation, or a cool new resource.
And now you’re able to listen in to some of her advice and lived experiences.
For the full show notes, visit https://www.ashleesang.com/episode18
RESOURCES MENTIONED:
Sparketype Quiz: https://sparketype.com/sparketest
Gretchen Rubin’s 4 Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz
Connect with Gaby on LinkedIn - https://www.linkedin.com/in/gaby-moss-mba-56b64a162
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 16, 2023
Tuesday May 16, 2023
I’m excited to chat with Founder & Strategist Arden Evenson of Firefly Advising.
She is sarcastic and steadfastly committed to challenging the status quo by asking “does this need to be this way?” She’s also relentlessly practical while still encouraging us all to move toward our big visions with joy.
For the full show notes, visit https://www.ashleesang.com/episode17
RESOURCES MENTIONED:
Listen to Arden’s The Work We Want Podcast - https://www.theworkwewant.com
Listen to my solo episode about Change - https://www.ashleesang.com/episode16
Connect with Arden on LinkedIn - https://www.linkedin.com/in/ardenelizabeth
Connect with Arden on Instagram - https://www.instagram.com/fireflyadvising
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 09, 2023
Tuesday May 09, 2023
In this solo episode, I’m sharing my thoughts on change in business and how they relate to your values and your brand messaging. Because so often, we feel like we get a single chance at something. One chance to send that pitch, record that podcast trailer, write that IG bio, determine our audience, define our core values. But of course that’s not true. Your business is evolving and change is constant.
For the full show notes, visit https://www.ashleesang.com/episode15
RESOURCES MENTIONED:
Live Out Your Brand Values Self-Reflection Workbook: https://www.ashleesang.com/valuesworkbook
Listen to Episode 3 with Hailey Ellis-Kelley about our shared value of exploration: https://www.ashleesang.com/episode3
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 02, 2023
Tuesday May 02, 2023
I’m excited to chat with ConvertKit Consultant and Email Automation Strategist Bev Feldman of Your Personal Tech Fairy.
For the full show notes, visit https://www.ashleesang.com/episode15
RESOURCES MENTIONED:
Listen to Bev’s mini audio series: The Tidy Tags Training: https://yourpersonaltechfairy.com/training
Check out Unsettled trips: https://beunsettled.co/referrals
Take Gretchen Rubin’s Four Tendencies Quiz: https://quiz.gretchenrubin.com
Join the Ecopreneur Community: https://www.facebook.com/groups/ecopreneurcommunity
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang