Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday May 16, 2023
Tuesday May 16, 2023
I’m excited to chat with Founder & Strategist Arden Evenson of Firefly Advising.
She is sarcastic and steadfastly committed to challenging the status quo by asking “does this need to be this way?” She’s also relentlessly practical while still encouraging us all to move toward our big visions with joy.
For the full show notes, visit https://www.ashleesang.com/episode17
RESOURCES MENTIONED:
Listen to Arden’s The Work We Want Podcast - https://www.theworkwewant.com
Listen to my solo episode about Change - https://www.ashleesang.com/episode16
Connect with Arden on LinkedIn - https://www.linkedin.com/in/ardenelizabeth
Connect with Arden on Instagram - https://www.instagram.com/fireflyadvising
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 09, 2023
Tuesday May 09, 2023
In this solo episode, I’m sharing my thoughts on change in business and how they relate to your values and your brand messaging. Because so often, we feel like we get a single chance at something. One chance to send that pitch, record that podcast trailer, write that IG bio, determine our audience, define our core values. But of course that’s not true. Your business is evolving and change is constant.
For the full show notes, visit https://www.ashleesang.com/episode15
RESOURCES MENTIONED:
Live Out Your Brand Values Self-Reflection Workbook: https://www.ashleesang.com/valuesworkbook
Listen to Episode 3 with Hailey Ellis-Kelley about our shared value of exploration: https://www.ashleesang.com/episode3
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday May 02, 2023
Tuesday May 02, 2023
I’m excited to chat with ConvertKit Consultant and Email Automation Strategist Bev Feldman of Your Personal Tech Fairy.
For the full show notes, visit https://www.ashleesang.com/episode15
RESOURCES MENTIONED:
Listen to Bev’s mini audio series: The Tidy Tags Training: https://yourpersonaltechfairy.com/training
Check out Unsettled trips: https://beunsettled.co/referrals
Take Gretchen Rubin’s Four Tendencies Quiz: https://quiz.gretchenrubin.com
Join the Ecopreneur Community: https://www.facebook.com/groups/ecopreneurcommunity
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
I’m so excited to chat with Thought Leader and LinkedIn Consultant Tania Bhattacharyya of Lumos Marketing.
We’re both INFJs, fans of alliteration, and focused on getting social impact entrepreneurs more visible.
And whether you’re already on LinkedIn or it’s a big mystery, Tania’s approach to business and connection is sure to resonate with you.
For the full show notes, visit https://www.ashleesang.com/episode14
RESOURCES MENTIONED:
Read “Stop Telling Women They Have Imposter Syndrome” - https://hbr.org/2021/02/stop-telling-women-they-have-imposter-syndrome
Read Reid Hoffman’s approach to iterating - https://www.businessinsider.com/the-iterate-fast-and-release-often-philosophy-of-entrepreneurship-2009-11
Listen to Tania’s Campfire Circle Podcast - https://lumosmarketing.co/podcast
Connect with Tania on LinkedIn - https://www.linkedin.com/in/tania-bhattacharyya
Download Tania’s High Five File Template - https://bit.ly/HighFiveFile
Tania mentions the importance of clarity, which I chat through in this solo episode - https://ashleesang.com/episode2
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
I’m excited to chat with Fab Giovanetti—Founder and Head Teacher at Alt Marketing School.
She’s also a serial entrepreneur and marketer who balances the art and science of connecting on a human level through business.
For the full show notes, visit https://www.ashleesang.com/episode13
RESOURCES MENTIONED:
Read Fab’s book “Reclaiming Your Time Off”: https://www.penguinrandomhouse.com/books/670259/reclaim-your-time-off-by-fab-giovanetti
Check Out Edge Consulting: https://ue.consulting
Join Alt Marketing School via my affiliate link: https://ashleesang.com/AltMarketingCertification
Listen to our conversation together on the Alt Marketing School Podcast: https://altmarketingschool.com/ep109
Read about Fab’s hand-chosen Top 100 Trailblazers (including yours truly): https://altmarketingschool.com/top-100
Follow Fab on Instagram: https://www.instagram.com/fabgiovanetti
Connect with Fab on LinkedIn: https://linkedin.com/in/fabgiovanetti
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
I’m so excited to chat with Authenticity Coach Betty Chan. I had the privilege of getting coached by her when she was getting her coaching certification and I’ve loved seeing her business has evolved since.
For the full show notes, visit https://www.ashleesang.com/episode12
RESOURCES MENTIONED:
Accomplishment Coaching (the program we met through): https://www.accomplishmentcoaching.com
Read Betty’s stories: https://www.heybettychan.com
Connect with Betty on LinkedIn: https://www.linkedin.com/in/bettychan
Connect with Betty on Instagram: https://www.instagram.com/coachbettychan
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
In this solo episode, I’m introducing our next theme: Connection. Because when it comes to building a thriving business, connection is everything. It’s what attracts, nurtures, and retains customers. It’s what turns clients into advocates. And it’s what keeps you top of mind with partners.
For the full show notes, visit https://www.ashleesang.com/episode11
RESOURCES MENTIONED:
Listen to Episode 6: Speaking Your Clients’ Language with Sarah Sambles: https://www.ashleesang.com/episode6
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a Collaboration Call: https://www.ashleesang.com/collab
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
I’m so excited to chat with Sales Strategist, Trainer, and Coach Michelle Terpstra.
She is SO passionate about sales…something so many of us find scary or intimidating. And not only sales, but the pursuit of monthly recurring revenue.
Listen in as she shares her take on getting comfortable with sales, failure, and money.
For the full show notes, visit https://www.ashleesang.com/episode10
RESOURCES MENTIONED:
Connect with Kara on Instagram: https://www.instagram.com/webravelygo
Access the Sales Success Lounge guest pass: https://bit.ly/ssl_guestpass
Join Michelle’s Hello To Closed Facebook Group: https://www.facebook.com/groups/hellotoclosed
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
I’m so excited to interview Founder and Financial Educator Kara Perez of Bravely Go.
Kara is well-researched, outspoken, and creates easy-to-understand-and-act-on content that makes personal finance more accessible and more sustainable. Even though she’s a finance expert, she’s “not thrilled with capitalism,” and teaches us how to show up for things we care about.
I think you’ll appreciate her take on money and how we can spend in alignment with our values.
For the full show notes, visit https://www.ashleesang.com/episode9
RESOURCES MENTIONED:
Connect with Kara on Instagram: https://www.instagram.com/webravelygo
Follow Kara on TikTok: https://www.tiktok.com/@webravelygo
Subscribe to Kara’s YouTube channel: https://www.youtube.com/channel/UC25XC65sCC7A9jdx7wRIGfA
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Hello, hello! This month's theme of "cash" wouldn’t be complete without chatting with Laura Kelly, bookkeeper and CEO of TulaBooks, a bookkeeping agency that prides itself on being more than just number crunchers.
I think you'll really appreciate the vulnerability that Laura shares in this episode, especially around the subject of burnout in the midst of “success.” And how her core value of connection manifests in her business.
I met Laura via a Done in a Day conference last year. She booked a Messages that Matter VIP Day with me to get her brand messaging in check before working with various other contractors—from a copywriter, to a social media manager, to a web designer, and more. The messaging we co-created shows up organically in this episode, which was super exciting to see.
For the full show notes, visit https://www.ashleesang.com/episode8.
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang