Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
Hello, hello! Welcome to this solo episode and the introduction to our 2nd monthly theme: Cash. We’re gonna touch on how brand messaging makes you more cash, but also how your values guide how you spend money.
Like lots of you, I’ve always been a go-getter. A self-starter. And yes, a perfectionist. I’ve struggled with anything that’s not possible through sheer determination. But I’m coming to learn that in entrepreneurship, that’s not scalable or sustainable. So, the solution: outsourcing. That big, scary, exciting, “sophisticated” thing we hear so much about, but drag our heels so hard on.
For the full show notes, visit https://www.ashleesang.com/episode7.
RESOURCES MENTIONED:
Read my blog post on my own experience with Outsourcing In My Business: https://ashleesang.com/outsourcing-in-business
Read Lean Impact: How to Innovate for Radically Greater Social Good: https://www.goodreads.com/en/book/show/39892123
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Thursday Mar 02, 2023
Thursday Mar 02, 2023
Hello, hello! This episode is a bit of an experiment. In this Business Banter Bonus Episode, I am chatting with Brand Story Coach and Copywriter, Sarah Sambles.
Sarah is also co-host of the Successful Coach Brand Summit, where I’ll be sharing my own thoughts on audience personas, connecting with real people to do good business with good humans, and attracting and creating a values-aligned audience.
In this episode, Sarah and I dove even deeper into the topic of speaking your clients’ language. We both offer some tips that you can immediately take action on.
For the full show notes, visit https://www.ashleesang.com/episode6.
RESOURCES MENTIONED:
Download Sarah’s free “How to Understand Your Audience” Booklet: https://sarah-sambles-coaching.ck.page/cb205dfc90](https://sarah-sambles-coaching.ck.page/cb205dfc90)
Join us at the Successful Coach Brand Summit: https://www.ashleesang.com/SuccessfulCoach
Connect with Sarah on Instagram: https://www.instagram.com/sarahsambleswriter
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarah-sambles-65b5748
Download my Power To The Persona Guided Template: https://www.ashleesang.com/persona
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
Hello, hello! I am so excited to continue our theme of clarity with Lexi Merritt, Launch Strategist and the Founder of the Pretty Decent Internet Cafe.
Lexi has this unique ability to make the intangible tangible and to make the magical practical. You're really going to like her approach to creating your dream work life and imagining what those three elements are like together and independently.
I recently did a VIP day with her and one of the most significant tools that we used together was an empathy map. We talk a little bit about it in the interview—so eye-opening.
For the full show notes, visit https://ashleesang.com/episode5.
RESOURCES MENTIONED:
Download Lexi’s Notion Weekly Agenda Template: https://www.prettydecent.org/offers/cusvob3Y/checkout?coupon_code=SURPRISE
Connect with Lexi on Instagram: https://www.instagram.com/prettydecent/
Connect with Lexi on TikTok: https://www.tiktok.com/@leximmerritt?lang=en
Read The Artist’s Way by Julia Cameron: https://www.theartistswaybook.com
Do your own Empathy Map: https://medium.com/the-xplane-collection/updated-empathy-map-canvas-46df22df3c8a
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
Hello, hello! I’m so excited to share this interview with the Queen of CEO Days, Ashley Kang.
Ashley is a quirky mix of Kate Sharma from Bridgerton, Captain America, and Hermione Granger. She has built a values-aligned coaching business based on what she noticed was missing from her past OBM clients’ experiences—a dedicated CEO Day.
She believes that your business should provide freedom and flexibility based on your own definition of balance.
For the full show notes, visit https://ashleesang.com/episode4.
RESOURCES MENTIONED:
Join Becoming the CEO, Ashley’s weekly email series for online business owners who want to redefine the way they work and grow their business with topics like CEO Days, simple systems, mindset, time management, business strategy, and more: https://www.subscribepage.com/ahkbecomingtheceo
Connect with Ashley on Instagram: https://www.instagram.com/ahkbusinessmanagement/
Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyhkang
Check out the Done In A Day Virtual Conference (now Make Your Mark Live: https://mym.live/2023) by Systems Saved Me: https://systemssavedme.com
Connect with Ashley’s mastermind co-host Colie James: https://coliejames.com
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Hello, hello! I’m so excited to share our very first interview with none other than Business Strategist & Entrepreneurship Coach Hailey Ellis-Kelley of One Year From Now. Hailey considers herself a career entrepreneur and an explorer. Her journey has evolved from VA and OBM services to the tough love business coaching she does now (which leverages Interpersonal Neurobiology if that tells you anything about her). She’s committed to leaving a legacy alongside other successful, first-generation entrepreneurs by using entrepreneurship as a tool to make a lasting impact.
RESOURCES MENTIONED:
Read Untamed by Glennon Doyle: https://www.goodreads.com/book/show/52129515-untamed
Download Hailey’s One Year from Now Vision Exercise Workbook, a 30-minute experience that brings tremendous clarity & direction to what entrepreneurs want out of their work and life, 12 months into the future: www.oyfn.co/start-here
Listen To Hailey’s One Year From Now Podcast: www.oyfn.co/podcast
Connect with Hailey on Instagram: www.instagram.com/oyfn.co
Connect with Hailey on LinkedIn: www.linkedin.com/in/haileymthomas
For the full show notes, visit www.ashleesang.com/episode3.
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: www.ashleesang.com/services
Send me a voice memo: www.ashleesang.com/podcast
Follow me on Instagram: www.instagram.com/ashleesangconsulting
Add me on LinkedIn: www.linkedin.com/in/ashleesang
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Hello, hello! Today I’m coming at you with another solo episode, this time to introduce our first monthly theme: clarity. We’re starting off with clarity because it’s something that makes running a business so much easier, but is honestly pretty hard to nail down. At least for me. In this episode, I dive into how values-aligned brand messaging brings clarity to your business (and what brand messaging even is).
RESOURCES MENTIONED:
Craft your ideal audience persona with the Power To The Persona Guided Template: www.ashleesang.com/persona
Download the Stand Up To Stand Out Kit: www.ashleesang.com/standout
Read my blog post on Brand Messaging Basics for Conscious Businesses: https://ashleesang.com/brand-messaging-basics-for-conscious-businesses
For the full show notes, visit www.ashleesang.com/episode2.
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: www.ashleesang.com/services
Send me a voice memo: www.ashleesang.com/podcast
Follow me on Instagram: www.instagram.com/ashleesangconsulting
Add me on LinkedIn: www.linkedin.com/in/ashleesang
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Hello, hello! Welcome to the very first episode of the Purpose & Progress Podcast. To be honest, the idea of having an episode entirely about me made me VERY uncomfortable. But as I thought more about it, this hesitance to talk about ourselves is the exact issue my clients struggle with. And because integrity is one of my core values, I decided to walk the walk and put myself out there as a confident, conscious business owner, just like the women I work with and highlight on this show. So, this episode is an introduction to who I am as a woman and business owner, my journey to where I am today, and the why behind this podcast.
RESOURCES MENTIONED:
Connect with my podcast launch strategist: www.mamaturnedmompreneur.com
Read the blog post that inspired our monthly themes: The Value of Brand Messaging (Alliteration-Style)
Download the Stand Out To Stand Up Kit, a values-aligned brand messaging workbook and consistency checklist: www.ashleesang.com/standout
For the full show notes, visit www.ashleesang.com/episode1.
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: www.ashleesang.com/services
Send me a voice memo: www.ashleesang.com/podcast
Follow me on Instagram: www.instagram.com/ashleesangconsulting
Add me on LinkedIn: www.linkedin.com/in/ashleesang
Friday Jan 27, 2023
Friday Jan 27, 2023
Welcome to the Purpose and Progress Podcast, where values spark action. I’m your host, Ashlee Sang, a values-aligned brand messaging strategist and consultant, wife and mama, thrifter, and traveler. And this is a podcast for women who want to lift up, learn from, and work with each other as you build a business that feels and does good.
Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy, and my guests touch on every other aspect of running an online business.
Be sure to subscribe to the podcast so you don’t miss an episode!