Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
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Episodes
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
I’m so excited to chat with Thought Leader and LinkedIn Consultant Tania Bhattacharyya of Lumos Marketing.
We’re both INFJs, fans of alliteration, and focused on getting social impact entrepreneurs more visible.
And whether you’re already on LinkedIn or it’s a big mystery, Tania’s approach to business and connection is sure to resonate with you.
For the full show notes, visit https://www.ashleesang.com/episode14
RESOURCES MENTIONED:
Read “Stop Telling Women They Have Imposter Syndrome” - https://hbr.org/2021/02/stop-telling-women-they-have-imposter-syndrome
Read Reid Hoffman’s approach to iterating - https://www.businessinsider.com/the-iterate-fast-and-release-often-philosophy-of-entrepreneurship-2009-11
Listen to Tania’s Campfire Circle Podcast - https://lumosmarketing.co/podcast
Connect with Tania on LinkedIn - https://www.linkedin.com/in/tania-bhattacharyya
Download Tania’s High Five File Template - https://bit.ly/HighFiveFile
Tania mentions the importance of clarity, which I chat through in this solo episode - https://ashleesang.com/episode2
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
I’m excited to chat with Fab Giovanetti—Founder and Head Teacher at Alt Marketing School.
She’s also a serial entrepreneur and marketer who balances the art and science of connecting on a human level through business.
For the full show notes, visit https://www.ashleesang.com/episode13
RESOURCES MENTIONED:
Read Fab’s book “Reclaiming Your Time Off”: https://www.penguinrandomhouse.com/books/670259/reclaim-your-time-off-by-fab-giovanetti
Check Out Edge Consulting: https://ue.consulting
Join Alt Marketing School via my affiliate link: https://ashleesang.com/AltMarketingCertification
Listen to our conversation together on the Alt Marketing School Podcast: https://altmarketingschool.com/ep109
Read about Fab’s hand-chosen Top 100 Trailblazers (including yours truly): https://altmarketingschool.com/top-100
Follow Fab on Instagram: https://www.instagram.com/fabgiovanetti
Connect with Fab on LinkedIn: https://linkedin.com/in/fabgiovanetti
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
I’m so excited to chat with Authenticity Coach Betty Chan. I had the privilege of getting coached by her when she was getting her coaching certification and I’ve loved seeing her business has evolved since.
For the full show notes, visit https://www.ashleesang.com/episode12
RESOURCES MENTIONED:
Accomplishment Coaching (the program we met through): https://www.accomplishmentcoaching.com
Read Betty’s stories: https://www.heybettychan.com
Connect with Betty on LinkedIn: https://www.linkedin.com/in/bettychan
Connect with Betty on Instagram: https://www.instagram.com/coachbettychan
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
In this solo episode, I’m introducing our next theme: Connection. Because when it comes to building a thriving business, connection is everything. It’s what attracts, nurtures, and retains customers. It’s what turns clients into advocates. And it’s what keeps you top of mind with partners.
For the full show notes, visit https://www.ashleesang.com/episode11
RESOURCES MENTIONED:
Listen to Episode 6: Speaking Your Clients’ Language with Sarah Sambles: https://www.ashleesang.com/episode6
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a Collaboration Call: https://www.ashleesang.com/collab
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
I’m so excited to chat with Sales Strategist, Trainer, and Coach Michelle Terpstra.
She is SO passionate about sales…something so many of us find scary or intimidating. And not only sales, but the pursuit of monthly recurring revenue.
Listen in as she shares her take on getting comfortable with sales, failure, and money.
For the full show notes, visit https://www.ashleesang.com/episode10
RESOURCES MENTIONED:
Connect with Kara on Instagram: https://www.instagram.com/webravelygo
Access the Sales Success Lounge guest pass: https://bit.ly/ssl_guestpass
Join Michelle’s Hello To Closed Facebook Group: https://www.facebook.com/groups/hellotoclosed
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
I’m so excited to interview Founder and Financial Educator Kara Perez of Bravely Go.
Kara is well-researched, outspoken, and creates easy-to-understand-and-act-on content that makes personal finance more accessible and more sustainable. Even though she’s a finance expert, she’s “not thrilled with capitalism,” and teaches us how to show up for things we care about.
I think you’ll appreciate her take on money and how we can spend in alignment with our values.
For the full show notes, visit https://www.ashleesang.com/episode9
RESOURCES MENTIONED:
Connect with Kara on Instagram: https://www.instagram.com/webravelygo
Follow Kara on TikTok: https://www.tiktok.com/@webravelygo
Subscribe to Kara’s YouTube channel: https://www.youtube.com/channel/UC25XC65sCC7A9jdx7wRIGfA
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Hello, hello! This month's theme of "cash" wouldn’t be complete without chatting with Laura Kelly, bookkeeper and CEO of TulaBooks, a bookkeeping agency that prides itself on being more than just number crunchers.
I think you'll really appreciate the vulnerability that Laura shares in this episode, especially around the subject of burnout in the midst of “success.” And how her core value of connection manifests in her business.
I met Laura via a Done in a Day conference last year. She booked a Messages that Matter VIP Day with me to get her brand messaging in check before working with various other contractors—from a copywriter, to a social media manager, to a web designer, and more. The messaging we co-created shows up organically in this episode, which was super exciting to see.
For the full show notes, visit https://www.ashleesang.com/episode8.
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
Hello, hello! Welcome to this solo episode and the introduction to our 2nd monthly theme: Cash. We’re gonna touch on how brand messaging makes you more cash, but also how your values guide how you spend money.
Like lots of you, I’ve always been a go-getter. A self-starter. And yes, a perfectionist. I’ve struggled with anything that’s not possible through sheer determination. But I’m coming to learn that in entrepreneurship, that’s not scalable or sustainable. So, the solution: outsourcing. That big, scary, exciting, “sophisticated” thing we hear so much about, but drag our heels so hard on.
For the full show notes, visit https://www.ashleesang.com/episode7.
RESOURCES MENTIONED:
Read my blog post on my own experience with Outsourcing In My Business: https://ashleesang.com/outsourcing-in-business
Read Lean Impact: How to Innovate for Radically Greater Social Good: https://www.goodreads.com/en/book/show/39892123
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Thursday Mar 02, 2023
Thursday Mar 02, 2023
Hello, hello! This episode is a bit of an experiment. In this Business Banter Bonus Episode, I am chatting with Brand Story Coach and Copywriter, Sarah Sambles.
Sarah is also co-host of the Successful Coach Brand Summit, where I’ll be sharing my own thoughts on audience personas, connecting with real people to do good business with good humans, and attracting and creating a values-aligned audience.
In this episode, Sarah and I dove even deeper into the topic of speaking your clients’ language. We both offer some tips that you can immediately take action on.
For the full show notes, visit https://www.ashleesang.com/episode6.
RESOURCES MENTIONED:
Download Sarah’s free “How to Understand Your Audience” Booklet: https://sarah-sambles-coaching.ck.page/cb205dfc90](https://sarah-sambles-coaching.ck.page/cb205dfc90)
Join us at the Successful Coach Brand Summit: https://www.ashleesang.com/SuccessfulCoach
Connect with Sarah on Instagram: https://www.instagram.com/sarahsambleswriter
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarah-sambles-65b5748
Download my Power To The Persona Guided Template: https://www.ashleesang.com/persona
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
Hello, hello! I am so excited to continue our theme of clarity with Lexi Merritt, Launch Strategist and the Founder of the Pretty Decent Internet Cafe.
Lexi has this unique ability to make the intangible tangible and to make the magical practical. You're really going to like her approach to creating your dream work life and imagining what those three elements are like together and independently.
I recently did a VIP day with her and one of the most significant tools that we used together was an empathy map. We talk a little bit about it in the interview—so eye-opening.
For the full show notes, visit https://ashleesang.com/episode5.
RESOURCES MENTIONED:
Download Lexi’s Notion Weekly Agenda Template: https://www.prettydecent.org/offers/cusvob3Y/checkout?coupon_code=SURPRISE
Connect with Lexi on Instagram: https://www.instagram.com/prettydecent/
Connect with Lexi on TikTok: https://www.tiktok.com/@leximmerritt?lang=en
Read The Artist’s Way by Julia Cameron: https://www.theartistswaybook.com
Do your own Empathy Map: https://medium.com/the-xplane-collection/updated-empathy-map-canvas-46df22df3c8a
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Work with me: https://www.ashleesang.com/services
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang