Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values
Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com
Listen on:
Episodes
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
I’m excited to chat with Emily McDonald & Ankita Terrell, business coaches and co-founders of My Founder Circle. They are fast-moving, embrace failure, and are actively encouraging women founders to untangle the unhelpful stories we tell ourselves so that we can get out of our own way and make the impact we’re born to make.
For the full show notes, visit https://www.ashleesang.com/episode47
RESOURCES MENTIONED:
5 questions to ask yourself for consistent revenue: https://www.myfoundercircle.com/opt-in
Follow My Founder Circle on Instagram: https://www.instagram.com/myfoundercircle
Check out their newest offer, Co-Founder Lab: https://myfoundercircle.mykajabi.com/cofounderlab
Listen to Episode 39 - Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
While the world is a noisy place, so is our own brain. That’s why getting outside perspective is so powerful. Whatever trusted person we turn to can reflect back our own ideas, validate our doubts, and push back on elements that could be clearer in our business, our messaging, or our offers.
It’s always scary putting yourself out there, being vulnerable. But it does get easier with practice and it is worth it. Because perfectionism doesn’t benefit anyway, but purposeful progress does.
However you get your outside perspective, I hope it brings you the clarity, confidence, and sense of strategic intuition you’ve always had, but haven’t tapped into recently.
For the full show notes, visit https://www.ashleesang.com/episode46
RESOURCES MENTIONED:
Give MailerLite a try for your email marketing (my link gives you a 30-day free trial!)*: https://www.mailerlite.com/a/77ajx8c7wz
Listen to Episode 24: Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
Listen to Episode 42: Generating More Momentum In Your Business: https://www.ashleesang.com/episode42
Listen to Episode 43: Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43
Check out Yellow Co*: https://yellowco.mn.co/share/zpW66VJ32ymI-HtZ?utm_source=manual
Check out We Fall Up (grief guidance by Jasmine Jenkins): https://www.wefallup.com
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
Book a Quick Win Consulting Call to co-create, brainstorm, and action plan: https://www.ashleesang.com/quickwin
Check out Messaging Momentum for 1-month of asynchronous and collaborative feedback, edits, and co-creation: https://www.ashleesang.com/month
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
I’m so excited to chat with Lauren Tilden, Small Business Marketing Coach of Making Good. You can tell from the interview that she truly believes in the magic of small business, which is so inspiring. She also advocates for small acts adding up and overcoming perfectionism by being willing to do something you’re not good at.
For the full show notes, visit https://www.ashleesang.com/episode45
RESOURCES MENTIONED:
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
Listen my interview on Lauren’s Making Good Podcast then all the others: https://www.makinggoodpodcast.com/episodes/173
Download Lauren’s 100 Content Prompts: https://makinggoodpodcast.com/100prompts
Shop Lauren’s Good Sheila paper products: https://www.goodsheila.com
Check out Lauren’s Making Good Happen Membership: https://www.makinggoodhappen.co
Read my “Perfection is a myth, but purposeful progress is the goal” article: https://ashleesang.com/perfection-is-a-myth-but-purposeful-progress-is-the-goal/
Follow Lauren on Instagram: https://instagram.com/laurentilden
Connect with Lauren on LinkedIn: https://linkedin.com/in/laurentilden
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
I’m so excited to chat with Madison Clark, Founder of Grief Cards. She is vulnerable and resilient and laser focused on what she’s building and why. She’s been shaped by so much loss and has carved out an outlet for purpose and connection and education, which I find so admirable. And, she’s a DREAM client who actually and actively leverages the brand messaging guide and values we co-created.
For the full show notes, visit https://www.ashleesang.com/episode44
RESOURCES MENTIONED:
Check out Grief Cards: https://www.griefcards.co
Follow Grief Cards on Instagram: https://www.instagram.com/griefcards
Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
Learn more about the Messages That Matter VIP Day: https://www.ashleesang.com/vip
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
I’m so excited to chat with Erika Rodriguez, Founder & CEO of Nadi Marketing. Beyond being long-time internet friends, we also did a brand messaging project together where we got to co-create the links between all 3 of her brands, which was SO fun.
Erika is a natural connector, she’s super dedicated to her sustainability efforts (both in and through her life and business), and she brings an element of fun to her really steadfast commitments.
For the full show notes, visit https://www.ashleesang.com/episode43
RESOURCES MENTIONED:
Download Erika’s email outreach templates and guide to Partnerships Made Simple: Unlocking the Power of Collaboration: https://subscribepage.io/cM8COD
Look into Erika’s virtual and San Diego-based events: https://nadimarketing.com/events
Check out Nadi Marketing’s services: https://nadimarketing.com
View details about Erika’s Sustainable Marketing Jump-Start Program: https://nadimarketing.com/sustainable-marketing-jumpstart
Connect with Erika on LinkedIn: https://www.linkedin.com/in/erikanadimarketing
Follow each of Erika’s businesses on Instagram: @nadi_marketing // @tidal_pages // @the.ecosystem.circle
Check out the Messages That Matter VIP Day (which Erika and I did together): https://www.ashleesang.com/vip
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
In today’s solo episode, we’re talking all things momentum. Why? Because I’ve found it to be one of the most essential elements in running a business and in staying motivated. And not only is it something I seek (and need) for myself, it’s also a trend I’ve noticed with all my clients.
Wishing you lots of momentum in whatever form you need as you take confident, meaningful action toward your vision. ✨
For the full show notes, visit https://www.ashleesang.com/episode42
RESOURCES MENTIONED:
Join me for the Momentum Meet-Ups this December: https://www.ashleesang.com/momentum
Listen to Episode 39: Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
Subscribe to James Clear’s 3-2-1 Newsletter: https://jamesclear.com/3-2-1
CONTINUE THE CONVERSATION:
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
I’m so excited to chat with Speaking Coach Jessica Rasdall of Speak To Scale.
She’s a self-proclaimed open book who has built her business on the idea of everyone having a story to tell and a message to share.
For the full show notes, visit https://www.ashleesang.com/episode41
RESOURCES MENTIONED:
Listen to our episode together on Jessica’s podcast: https://ashleesang.com/podcast-interview-speak-to-scale
Take Jessica’s public speaking quiz: http://www.howtostartspeaking.com
Visit Speak To Scale online: http://jessicarasdall.com
Follow Jessica on Instagram: https://www.instagram.com/jessicarasdall
Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicarasdall
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Oct 24, 2023
Tuesday Oct 24, 2023
I’m so excited to chat with Business and Marketing Strategist, Tara Reid of Tara Reid Marketing.
This conversation covered everything from burnout and quitting social media to leveraging data and the flexibility to grow and create on your own terms. Tara’s quiet, calm energy is still a force to be reckoned with, which she proves through her long track record as a thriving entrepreneur, podcast host, and community builder.
For the full show notes, visit https://www.ashleesang.com/episode40
RESOURCES MENTIONED:
Listen to the Introvertpreneur Podcast (starting with our episode together): https://thetarareid.com/creating-aligned-brand-messaging-and-brand-values-with-ashlee-sang
Listen to related episodes, like Episode 14 with fellow INFJ Tania Bhattacharyya and Episode 36 about self-love, simplicity, and fun with Liz Wilcox: https://www.ashleesang.com/episode14 // https://www.ashleesang.com/episode36
Watch Tara’s “How To Market Your Business As An Introvert” webinar: https://thetarareid.com/marketing-as-an-introvert-webinar
Sign up for Tara’s Email List: https://thetarareid.com
Follow Tara on LinkedIn: https://www.linkedin.com/in/tara-reid-marketing
Join Tara’s Introvertpreneur Club*: https://ashleesang--introvertmedia.thrivecart.com/introvertpreneur-club
*affiliate link
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
I’m so excited to chat with Accessibility Consultant Katie Lewis of Access Reimagined. She has this seemingly winding path of military and music that has led her to the work she does today.
We talk about examining and embodying (on our own terms) what it means to run a human-first business. She shares her framework around intention, awareness, and action. And she gives examples of ways she’s dismantling popular opinion for the sake of a more accessible, empathetic, and equitable future.
For the full show notes, visit https://www.ashleesang.com/episode39
RESOURCES MENTIONED:
Listen to my interview with Erin Perkins: https://www.ashleesang.com/episode23
Download Katie’s Digital Accessibility for the Everyday Entrepreneur Guide: https://acrobat.adobe.com/link/review?uri=urn%3Aaaid%3Ascds%3AUS%3A79a68345-490d-3322-b04e-70e16b49e5ef
Listen to our episode together on the Diversability Amplified Podcast: https://podcasters.spotify.com/pod/show/diversability/episodes/S2E5-Diversability-Amplified-with-Ashlee-Sang-e2c5d2u/a-aakp5ph
Join us for our co-hosted workshop on Injecting Accessibility Into Your Values-Aligned Marketing Strategy: https://lu.ma/aaj45c83
Check out Access Reimagined: https://www.accessreimagined.com
Connect with Katie on LinkedIn: https://www.linkedin.com/in/klewisaccess
Follow Katie on Instagram: https://www.instagram.com/accessreimagined
Email Katie: hello@accessreimagined.com
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
I’m so excited to chat with Serial Side Hustler & Founder of TheSummitHost.com, Sharee Collier.
Sharee lived & traveled in an RV for 8 years while building a community of 20K, which she sold earlier this year. She’s full of life and no-nonsense, which is a combo I really appreciate because she has this get things done attitude that’s contagious.
For the full show notes, visit https://www.ashleesang.com/episode38
RESOURCES MENTIONED:
Sign up for Sharee’s newsletter: https://www.thesummithost.com/
Check out District Bliss: https://www.districtbliss.com
Listen to my conversation with Erin Perkins in Episode 23: https://www.ashleesang.com/episode23
Listen to my conversation with Liz Wilcox in Episode 36: https://www.ashleesang.com/episode36
Join us at Teach Me How To Summit (Oct 16-19): https://www.thesummithost.com/a/2147645307/urVnHvpD
Follow Sharee on Instagram: https://www.instagram.com/thesummithost
Download her Summit Host Planner ($29 value, free until 12/31/23): https://www.thesummithost.com/offers/XnSWzM5e/checkout?coupon_code=ASHLEE
CONTINUE THE CONVERSATION:
Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
Send me a voice memo: https://www.ashleesang.com/podcast
Follow me on Instagram: https://instagram.com/ashleesangconsulting
Add me on LinkedIn: https://www.linkedin.com/in/ashleesang